Writing eye-catching email subject lines that are effective at getting customers to open them is one of the best practices that marketers have mastered. Maybe even too well… to the point that they often base their email acquisition strategy on these very precepts.
This is normal. CRM’s minor reflexes quickly reappear when the Your email subject line dividing line between the methods to be deployed to achieve one or the other of these two objectives is too blurred. However, targeting a customer and a potential customer are not really comparable: what works well in CRM may not work at all with potential customers .
Imagine trying to attract
Curious people to a club with a few knowing winks… A guaranteed failure, if not a slap in the face!
The beginning? Two rooms, two atmospheres… The pat on the back, the slightly silly joke and the usual good dedication (we’re in the 80s) – that’s for the phone number search saudi arabia regulars. When you talk to strangers, you have to adapt your approach so as not to miss what could be a great event.
As a reminder, the same applies to email content, which should be sculpted based on your target audience.
But let’s go back to our prospects and make sure they push open the door and walk right through it… In other words, how can you tailor the content of your subject lines to your acquisition email to increase your open rate?
Emailing prospects or customers…
sometimes it’s the same battle!
So yes, it’s true, even if we’re not heading towards the same goal, there are still rules to follow. There are things to do… and things not to do!
The trio of highly objectionable practices
1. Subject lines that are too long
Whoever the email is addressed to, the inbox is the same. If it is too long, the email subject preview is often truncated. It all depends on the email provider, but on average a maximum of 50 characters should be allowed so that the full subject is visible to the vast majority of Internet users. Of course, don’t forget to prioritize keywords. And if you have something else to say, complete your message with the preheader.
2. Spam words
Just like with CRMs, the subject line of a 6 examples of email campaigns for summer sales prospecting email should banish words that are likely to flag your message as SPAM. The list of spam words on the radar of email providers is long and fluctuating…
Capital letters, special characters and strong punctuation marks
Your email subject lines, whatever they may be, should not resemble your (grandma) mother’s text messages. With all due respect, we all know she overuses emojis, doubles hong kong lists or triples question marks, and when she gets carried away, uses all caps! So opt for sobriety to improve the deliverability of your messages. If you imitate grandma, your messages will likely end up as SPAM.