Many managers still wonder why they should have a website if their business does not rely on online sales. The mistake is precisely not understanding that, while it is not a direct sales channel, it has a huge impact on the long-term success of a business. From brand strengthening to new service channels, there are plenty of reasons why.
Gabriel Camargo
Jun 7, 21 | 8 min read
why have a website
Reading time: 6 minutes
Before you know how to create a website , it is important to understand the reasons that justify this move. After all, why have a website for your company? In a period where digital transformation facilitates access to the Internet, not having an online channel to communicate can be a serious mistake.
Even if you don’t use it to sell, for example, your brand
needs to be present in the digital environment, either to build the credibility of your business, or to facilitate the user experience when searching for information about your company. All this, without the need to make large investments to have a beautiful and reliable website.
However, many managers are still afraid to invest time and resources in
o creating a website. With that in mind, we have prepared a comprehensive article in which we will address the following topics:
How has the Internet grown?
Why be on the Internet?
What are the main reasons for having a website?
How to make a website?
How can a specialized company help?
Are we going to start making changes in your macau email list 150000 contact leads company? Continue reading this content and understand why you should have a website for your brand. Let’s continue!
How has the Internet grown?
The Internet is increasingly present in the daily lives of Mexicans. According to the 15th edition of the Study on Internet User Habits in Mexico 2019 , prepared by the Mexican Internet Association (AMIPCI), there are 82.7 million users in Mexico, which translates into 71% penetration in the population.
The profile of Internet users in the socioeconomic level segment has maintained a 5% growth in the last 2 years. And, 59% of users have been using the tool for at least 8 years; the average of Mexican Internet users is 7 years of browsing the web.
67% feel they are connected to the Internet 24 hours a day. In 2019, Internet users spent an average of 8 hours and 20 minutes per day, 8 minutes more than in 2018.
Television without internet access lost 40 minutes compared to 2018, reaching 2 hours and 20 minutes per day.
Among the most commonly used connection devices we find
14% of Internet users have made an online purchase after interacting with online advertising.
One last impressive fact? Users spend 31% of their time connected to a social network, so the use of Ads is an excellent option to increase the conversion rate and achieve large sales flows.
Why be on the Internet?
The right question, in fact, is: “why is your company not online yet?” With all the numbers we have outlined above, it is a mistake not to place your brand on the main channels of the network . Does your store not intend to sell online? No problem, however, it is not a valid justification for not creating a website and being present on digital platforms.
Let’s imagine that a customer passed by your more interactive content physical store, but didn’t have time to stop and look at the products. The next day, on a Saturday, he wanted to buy an item that is a specialty of your business, but the address was a bit far from his house; he just wanted to be sure that the store was open. How could he get this information?
You did a Google search and surprisingly, no results appeared. Not even a contact phone number was displayed on the search pages. Out of doubt , you went to the mall and bought the same product from your competitor . Have you ever thought about how many sales you can lose, simply by not offering a reliable website with the most important information about your business?
More than just a space to open an e-commerce site , for example, having a website is essential so that you can communicate with your target audience. What are the official contact channels? What products are available in the catalogue or even the opening hours and address? Having this information compiled on a beautiful and trustworthy website is a great way to strengthen your brand’s reputation.
What are the main reasons for having a website?
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Still not convinced? With that in mind, we’ve listed the betting email list top 6 reasons for you to put your doubts behind you and create a website for your company. Let’s continue!