The turn of the year is a good opportunity to reflect on the futur . But today we wanted to go a little further than 2016. What will the digital advertising landscape be like in 2020? Here are some predictions.
What will the digital advertising landscape look like in 2020?
Brands will be more selective with social media
The last few years have seen a real boom in digital advertising on social networks. For a list of venezuela consumer email while, it seemed like it was essential for every brand to have. A community on social networks… but we believe that in the future, many brands will choose to diversify their investment in other forms of online marketing and will be more selective about the social networks on which they have a presence.
Creating and maintaining a presence on social media requires a lot of time and resources, a good part of which is spent on creating content to feed the community. This type of strategy may not be suitable for all companies, particularly SMEs. In addition, the decline in organic reach of content on Facebook makes it increasingly difficult to reach our audience on this network.
The bottom line is that many brands will reduce their organic social media presence in favor of alternatives like paid advertising .
Video will be a star format
Video advertising has been around for a while and we believe that its popularity will only increase in the coming years . This type of digital advertising is becoming more and more popular among users. The new screens for smartphones and tablets, which are larger and of higher quality, mean that this format has a agent email list great future for these devices.
The biggest obstacle to video expansion is users’ rejection of preroll formats, but we think the optimization of mobile and desktop versions answer lies in betting on native video advertising . In this way, advertising is naturally integrated into users’ video consumption.