Inbound Marketing, also known as attraction marketing, is a marketing strategy that uses SEO, social media, content marketing, among others, and whose purpose is to attract people’s interest, in a non-intrusive way, to initiate a purchasing process.
Valentina Giraldo
May 14, 21 | 38 min read
attraction marketing
Reading time: 31 minutes
In one way or another, marketing has always been about interruptions. Companies would take people’s attention away from their daily tasks to show how product X or service Y would be advantageous in their lives.
To make matters worse, there were often cases where the quality of the solutions sold left much to be desired, and consumers could do little to assert their rights.
But times have changed The emergence of digital marketing actions
and radical changes in consumer behavior have also changed the rules of the game forever.
For this reason, companies needed to create new ways to win over and retain their customers , and Inbound Marketing was the best of them.
Millions of companies around the world use this list of palau consumer email digital positioning strategy that brings excellent results. Do you want to learn more about the topic and find out if Inbound is for you?
So, you are in the right place, because in this post you will learn:
Inbound Marketing is based on the idea of creating and sharing content aimed at a specific target audience, in order to gain permission to communicate with the potential client directly, creating a relationship that can be long-lasting.
In other words, instead of interrupting potential customers, the idea is to attract them through relevant content . That’s why content marketing is a special ally of Inbound.
Thus, people impacted by such content tend to feel trust, to the point of allowing the company to get closer and, little by little, build a healthy relationship that can result in a sale.
It is no coincidence that the term Inbound Marketing
can be translated as Attraction Marketing.
In short, Inbound Marketing is the strategy in which potential customers, also called leads , come to your company, attracted by your message. From there, it is easier to present your solutions, transform them into customers and even promoters of your brand .
Are you ready to discover even more about Inbound Marketing? Then let’s continue!
Origin of Inbound Marketing
How did Inbound Marketing come about? At what point did brands understand that they shouldn’t interrupt consumers, but rather help them and create relationships? We’ll explain it to you now!
Inbound Marketing has been practiced for quite some time by marketing professionals, even unconsciously.
The term was first used by Brian Halligan, co-founder of the American company HubSpot .
However, according to guru Peter Drucker, the principles of Inbound Marketing have been developed for decades. The pillars of the method have their main foundation in Seth Godin’s concept of Permission Marketing, presented in the book ” Permission Marketing ” from 1999.
This work contains the main guidelines of Inbound Marketing
and can be an interesting read for those who want to improve their skills in the area.
If we look deeper, we will see that the concept of adaptation everything changes very quickly Inbound Marketing arises parallel to digital marketing and the relationship between the consumer and advertising , in this case, the Internet user and online communication.
If before the consumer had no control over what he consumed, on the Internet he can choose everything: channels, content, ways of consuming, etc.
Therefore, there is nothing better than winning them over with what they themselves want to consume. This possibility has become real with the digital transformation movement , which increasingly provides users with more tools to find the consumption options that best suit them specifically.
Hence the importance of working with intelligent strategic planning and high-performance actions.
Inbound is like a magnet, attracting customers through published content.
Marketing that focuses on content, that raises the goal of offering relevant information, of publishing something that adds value — tangible or intangible — to the aleart news potential client, can be considered Inbound Marketing.