What if you could increase your company’s revenue by applying some sales strategies? This is what selling and up selling are all about. When applied the right way (and you’ll find out how to do that later in this content), they both make any business much more profitable. In this article, understand better about cross selling and up selling, what are the differences between them and, of course, how to implement each one in the company. Content: Maximize your profits with cross selling and up selling What is Cross Selling? Also known as cross selling, is a sales strategy that happens when you, the business owner, offer a complementary product/service to a customer who has already purchased a product/service. Using simpler language, it’s like adding a little more to the consumer’s bag: the customer buys sneakers,
The seller however presents a plan
the customer buys a shirt, you offer a pair of shorts that will match perfectly. Did you understand the dynamics? With this tactic, if the customer buys something, you offer a product/service that is related in some way. This will increase the chances of him Belarus Email List buying from you. However, an important factor in cross that should never be overlooked is the price. Let’s say, for example, that a customer has just purchased a product and you want to apply cross selling. Excellent! In order to be successful with this approach, however, you must prioritize two aspects: the complementary product/service must cost less than the main product/service; the complementary product/service needs to enrich/enhance the customer’s experience — rather than just sounding like an invasive and unpleasant approach from a seller who just wants to make the customer buy too much. Apart from that.
Offer something relevant One of the mistakes
it is essential to point out that this sales strategy is not only used to increase revenue. That’s because, when done correctly, cross selling is also responsible for creating a more satisfying experience for the consumer. What is Up Selling? Advertising Up selling, like cross selling, is also a sales strategy. In this case, however, up selling happens DX Leads when you, the business owner, offer an improved option for a product/service that the customer wants to buy. It’s like you say to the consumer, “Do you want to buy this? What do you think about buying this more complete version of the same product? It has more benefits.” A practical example of up selling (which you’ve probably already seen and don’t know) is the following: suppose you go to a store to buy cell phone X.