2017 is just around the corner and it is now more true than ever that mobile is king; more than 75% of society has a smartphone. According to Google data, in 2015, visits to the web from mobile devices surpassed those from desktop devices for the first time and this trend continues to increase.
That’s why your brand needs to have a mobile marketing strategy that allows it to get into users’ pockets. But to know if your actions are successful and justify the investment in mobile marketing, the first thing you need is to master mobile analytics. That’s why today I want to explain the 5 mobile metrics that managers demand. Let’s go!
The 5 mobile marketing metrics that executives demand.png
1) Facilities
Installs are perhaps the most obvious indicator of the success of a mobile marketing strategy. The first step list of gambia consumer email is undoubtedly to convince potential users that downloading your app is worth it. If you manage to generate a critical mass of downloads, you will create a “pull effect” that will help you reach even further. But installs are not everything : read on to find out which are the most accurate and effective mobile marketing metrics.
If you want to know how to increase the installations of your mobile app, download the ebook on Mobile App Marketing . It is a complete guide on mobile marketing strategies.
2) Records
First mistake to avoid in mobile analytics: confusing installations with registrations . These two optimization of mobile and desktop versions are different and in fact, it is normal for them not to coincide. This is due to two reasons:
The presence of users who download your app but never open it and therefore america email not register.
Users who install the app on different devices (e.g. tablet and mobile) but use a single account.
So, logs give a truer picture of the number of actual app users than installs. But if you want to measure the real success of your app, you’ll need to go much further.