If you work in digital marketing, you’ve probably heard of Snapchat. This app has been on the market for nearly five years and has recently become increasingly popular, especially among young people. Part instant messaging service, part social network and part a completely new concept. Still don’t know more and more brands are using it to uzbekistan email list 67129 contact leads launch innovative campaigns. So that you can also get on board, today I’m going to tell you what Snapchat is and why it’s so popular among young people.
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You still don’t know what Snapchat is and why it’s so popular among america email list young people
What is Snapchat and how does it work?
Let’s answer what Snapchat is… this is an app that has become a social phenomenon with worldwide impact, especially among teenagers. It has been so successful that Facebook tried to acquire it for 3 billion dollars… and failed. These statistics will help you get an idea of its success:
Snapchat has over 100 million daily active users and that number is how to choose the best keywords growing.
More than 60% of mobile users between 13 and 34 years old have Snapchat.
An average of 796 photos are shared on Snapchat every second.
5% of the world’s selfies are sent via Snapchat.
Its value is estimated to be around $16 billion in 2016.
Behind all this hype is an app that works in a similar way to other instant messaging services, such as WhatsApp. After downloading Snapchat, the user must provide a phone number and a nickname to create their account. They can then add their contacts and send them photos and videos in vertical format, either individually or in groups. There is also a real-time video option.
So far, nothing special… but Snapchat has a feature that makes it unique: its messages self-destruct a few seconds after receiving them (between 1 and 10, depending on the sender’s choice). In order to view the photo or video, the recipient has to tap on it: if they release their finger, they will no longer see it.