Laura Bernardes
May 17, 21 | 11 min read
SEO for SaaS
Reading time: 10 minutes
SaaS SEO is a strategy that uses Content Marketing and keyword research to drive traffic to the website of a company that offers software as a service .
Understanding how search engines and keywords work will help you develop an effective content strategy and solid SEO to attract leads to your blog and portal.
In the following lines of this article we will explore in greater depth SEO for SaaS, its great importance and the best practices to apply it.
But first, let’s briefly review the emergence of software as a service and its value proposition from a technological and functional point of view.
The Conventional Anti-Software Company
So what did the SaaS model bring with it?
Why SaaS companies should invest in SEO?
What makes SEO for SaaS different?
10 Steps to Creating a Successful SaaS SEO Campaign
The Conventional Anti-Software Company
“Salesforce declared the end of software 20 years ago, and with it came the cloud.”
Marc Benioff, Founder and CEO of Salesforce.com
The Anti-Software Company
Source : Business Insider
When he argued for the “end of software,” Benioff list of mayotte consumer email was referring to the conventional system of storage and operation restricted to a given network of computers, which is increasingly less used due to its limitations.
More than twenty years ago , Salesforce.com, a San Francisco-based startup, disrupted a conference held by a large traditional enterprise software company and essentially launched the software-as-a-service (SaaS) revolution.
SaaS companies now dominate the marketing and sales technology industry and continue to grow.
So what did the SaaS model bring with it?
On the one hand, the SaaS model transformed software delivery. Companies no longer needed to spend millions on complicated software and hardware, and maintenance contracts disappeared.
This Internet business model based on subscription-based software services included upgrades and maintenance, which reduced computing costs and gave millions of people access to the same software that businesses used.
Why SaaS companies should invest in SEO?
After this introduction and anecdotes about the SaaS model, it is time to talk about why companies in this sector need to invest in search engine optimization.
Investing in performance advertising often backfires as SaaS companies burn through investment cash before the business scales.
SEO and Content Marketing do not require as much investment as performance-based advertising, so the cost is much lower.
However, it takes time and well-thought-out strategies to create successful SEO campaigns within this methodology.
What makes SEO for SaaS different?
Retail companies focus on products and brands to drive traffic to their website. Healthcare companies may focus on specific diseases that their patients may suffer from.
But SaaS startups don’t have a popular brand or product
that they can use to drive traffic to their website.
Therefore, SaaS companies must develop keyword how to choose the best keywords strategies that focus on the problems that buyers need and want to solve.
” Generate more leads without advertising ” can be a keyword phrase that SaaS SEO providers use to drive traffic to a page of interest.
These long-tail keywords usually generate fewer visits, but they are also less competitive and allow traffic to be qualified, which optimizes investment.
Building a library of these phrases will improve your search results in the long run.
10 Steps to Creating a Successful SaaS SEO Campaign
It’s time to focus on the practical! If you are in charge of Digital Marketing for a SaaS and want to create a powerful and precise SEO campaign, we recommend following these steps:
1. Set realistic goals
Creating realistic goals is the first step to establishing a successful SEO campaign. Goals should be measurable and achievable.
For example, if this is just your first SaaS SEO campaign and your blog is still in its infancy, setting a goal to appear at number one in a Google search result within the first month would not be realistic.
SEO and content marketing take time to aleart news build traction, and goals should reflect that reality. A more accurate goal would be to rank three keyword phrases in the top 10 within six months, for example.