Tourism is already the fourth sector in terms of brand following on social media (behind technology, media and beauty) and this trend continues to increase.
Not surprising when you consider that, according to Social Times, 76% of social media users post holiday-related updates and photos.
Without a doubt, the networks are a place where your potential clients are receptive to everything related to travel.
That’s why today I want to share with you this practical guide to social media advertising for the travel sector.
Practical guide to advertising on social networks in the tourism sector
A new consumer profile: the multi-traveler
The first thing we need to be very clear about is that conventional segmentation strategies may not be useful when advertising on social networks for the tourism sector.
Today’s travelers are looking for the greatest possible variety in their tourist experiences .
They are looking to go backpacking through the Norwegian fjords and tomorrow, a romantic weekend in Paris.
For this reason, in this sector we must be especially careful when filtering list of great britain consumer email all the information from big data to organize our campaigns.
We need to take into account how far in advance different types of trips are planned and cross-reference this information with recent behaviour patterns to know how to offer our potential users what they need at any given time.
The new patterns of online travelers
Even though they may be looking for different experiences at any given time, new online travelers internet seo vital parameters of web positioning have important characteristics in common.
These three behavioral patterns will help you guide your social media america email advertising campaigns.
1) Affordable luxury or “lowxury”
The low-cost phenomenon, which has been boosted during the crisis, has left its mark on the way travellers think and what they look for when planning their holidays. There is a significant sector that is not satisfied with the most basic things, but also looks after their pocketbook: they want luxury experiences at a price that fits their means.