Off-page SEO is the set of optimization strategies that you apply outside of your web pages. The intention is to show how other Internet pages see your website, which should preferably be a reference in the market! Below, you will see how to plan and apply these strategies in your business.
Ivan de Souza
Apr 18, 21 | 21 min read
What is Off Page SEO and how to put it into practice
Reading time: 18 minutes
Do you want to rank your website at the top of Google? Then you need to show the search engine that you are a reference for other websites. And that is what off-page SEO is for, a branch of SEO !
Don’t think that putting effort into on-page SEO is enough . Well-structured pages, relevant content and keywords are essential for optimization, but it’s no use just focusing on your website.
Off-page SEO was created so that your strategies also
focus on the external part . And that is where you can search for links and mentions for your pages and show how they are relevant to the market, something that is decisive for the Google algorithm
What is off-page SEO?
Off-page SEO is a set of strategies applied outside of palau email list 100000 contact leads your pages to demonstrate their relevance in the market and, thus, improve their positioning in search engines .
Google doesn’t just want to find your content, understand what it’s about, and notice how your pages are structured. Google also wants to know how your website relates to what else is on the Internet .
If your website receives links and mentions from other pages, and if these are relevant and trustworthy, it will have more points with Google. After all, people only share and reference things that are truly of quality and offer some value to them.
Consider, for example, a page with decoration tips on an architectural firm’s website. If several blogs on decoration, architecture and design cite that page, or better yet, if it receives links from major magazines in the sector, it must be a great reference, right? Well, that’s how Google thinks too.
Building that network of links that lead to your website ( backlinks ) is a practice known as link building .
Off-page SEO, however, is not limited to this practice . The strategy encompasses all measures taken outside the website, meaning that all link building with other sites, even if they do not generate backlinks, is considered valid for optimization.
Do you know why? Because Google does not only consider the links to the page as a ranking factor. It also considers mentions of the website or brand to assess its relevance to the market.
Therefore, an off-page SEO strategy should not only
focus on generating backlinks. A simple mention can also be valuable! However, links have more weight for positioning and cannot be left aside. You will soon understand why!
What is the importance of off-page SEO?
Off-page SEO must be included in the do you put any of these accessibility tips into practice? optimization strategies to conquer the first places on the results page.
For the search engine, the links and mentions that a website receives show what other sites think about it. This is a strong indication of its relevance to the market, which is decisive for its ranking in Google .
This chart shows the weight of off-page SEO in page rankings. According to a study by Moz , off-page factors (highlighted in the chart) have a weight of more than 50% in Google ranking.
ranking weight
Source: Moz
To understand why this linking to other sites is necessary, it is also important to understand the value of links.
Links are the essence of the Internet. It was based on the interconnection between pages and documents that emerged in 1990 and works to this day. They are what take the user from one alb directory place to another until they find what they are looking for. And Google searches also work based on this.