The artificial intelligence (AI) war is heating up in the online search space. Microsoft has just announced the launch of a test phase for a new version of Bing integrating generative search features! echoing Google’s recent introduction of ” AI Overviews .”
This new Bing search experience! currently rolling out to a small percentage of users! combines traditional search results with the power of large and small language models (LLM and SLM). The search engine analyzes the query! sifts through millions of sources of information! and dynamically generates a tailored layout to more effectively meet the user’s intent.
A response to Google! but with caution
In this blog post ! Microsoft claims that this new approach maintains the number of clicks to websites and supports a healthy web ecosystem. However! the company obviously cannot give precise statistics! only mentioning “early data” without publishing it! which raises some questions about the real impact on publisher traffic.
To illustrate how this new feature works! Microsoft gives the instagram database example of a search for “What is a spaghetti western?” Bing then generates a detailed summary on the history and origins of this cinematic sub-genre! accompanied by emblematic examples and links to sources of information.
A gradual and cautious deployment
Microsoft is taking a cautious approach to rolling out this new how to increase website conversion rates complete guide feature! likely to avoid the pitfalls Google encountered when launching its own AI features. The company insists it will take the time it needs to gather feedback! test! and learn before making the experience more widely available.
While this move is promising! it remains to be seen singapore number whether it will allow Bing to gain market share from Google! which still largely dominates the online search sector. The coming months will be crucial to assess the real impact of this new approach on the user experience and on the web ecosystem as a whole.