Snapchat is different from other messaging apps in the concept of self-destruction of all messages , photos and videos sent and shared through this social tool. These are ephemeral messages of very short duration (between 1 and 10 seconds depending on the duration time set by the sender). Once the recipient receives and sees the message and the list of dominica consumer email established duration time passes, the message self-destructs on the mobile phone.
5 ways to integrate snapchat into your marketing strategy
How can Snapchat be used in a Marketing Strategy?
Offer exclusive and unique content : A good marketing strategy on Snapchat to keep users’ attention on your brand is to offer them extra content. For example, showing them images or videos of new products that we are going to launch on the market, offering privileged information about new company products, etc.
Temporary offers and coupons : Another great marketing strategy on Snapchat is to reward your loyal followers with discount coupons, codes or other types of exclusive and temporary offers. This way, you will get your followers to pay attention to everything you post on Snapchat.
Inform about flash sales or special brand events: Your followers will appreciate being the first to receive exclusive information about flash sales, promotions for a short period of time or with limited units, and other types of special events in which they can participate; such as raffles, contests, tastings of new products, etc.
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This type of content shows a brand’s followers different videos or images about product photography tricks for your online store n aspect that we don’t normally see from the brand. For example, a video about how a product is made or designed.
Personalize the brand as much as possible : Snapchat also allows you to show the more human or agent email list personal side of the brand. To achieve this, the brand can, through videos or images, show the daily routine of the different employees of the company, introduce them to followers, let them talk and report on their work in the company, etc.
Marketing Strategy 5 Ways to Integrate Snapchat Infographic
Real success stories in marketing campaigns through Snapchat
GrubHub: The food delivery chain GrubHub has been able to take advantage of the business opportunities presented by the Snapchat application. One of its most applauded and remembered strategies was when the company used Snapchat to search for and hire an employee during the summer months. Candidates had to impress the brand with personalized drawings that they shared through the application.
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Audi Partners: The Audi brand capitalized on the momentum of Super Bowl XLVIII with an extraordinary and acclaimed marketing strategy on Snapchat. During the game, the brand used its Snapchat account non-stop to share all kinds of viral and humorous images that joked about the behavior of humans and their pets. The result? A legion of new followers and tons of views.