AdvertisingNative advertising has managed to gain the trust of potential customers: according to a study by IPG Media Lab. Users of native advertising are 41% more likely to purchase the advertised product. Digital advertising is becoming increasingly popular. To the point that it is expected thatIn 2019, investment in online media will surpass that of television for the first time.
In an increasingly ad-saturated Internet. Being original is essential to capture the 3 amazing zambia email list 236262 contact leads examples public’s attention. Which is why brands are turning to integrating their most brilliant content into online media. Today we show you three surprising examples of native advertising that make the most of this format.
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3 Surprising Examples of Native Advertising
1) Satirical native advertising: Starbucks and The Onion
The Onion is an American satirical newspaper similar in style to El Mundo Today . Starbucks has been 1000 mobile phone numbers the victim of its jokes on more than one occasion, such as when the news item New Starbucks opens in a Starbucks bathroom was published . Instead of taking it the wrong way, the brand has taken advantage of The Onion ’s popularity to launch an advertisement that faithfully follows the newspaper’s editorial line: Scientists suggest a productive weekend might be possible . According to the article, such productivity would be the result of combining “certain levels of intrinsic motivation with an as yet unknown amount of Starbucks Doubleshot Espresso.”
2) Gawker and Newcastle: the ad that doesn’t hide
In January 2014, beer brand Newcastle surprised Gawker readers with a piece titled We fix the flaws! change the image frame Disguised This Newcastle Ad as an Article to Get You to Click On It. The ad is a running joke about how Newcastle has decided to cut its advertising budget and instead pay the writer who writes the article: “I have to say this is the coolest ad ever, especially since Newcastle asked me to use these very words.”