Ivan de Souza
May 27, 21 | 7 min read
What is lazy loading and how does it affect SEO?
Reading time: 6 minutes
Anyone who has or is thinking of creating a website has to think about SEO these days, that’s a fact. Search engine positioning is what determines the success or failure of ecommerce, blog and many other strategies.
For this reason, Lazy Loading is a concept that. You should know in order to optimize the performance of your site and, in this way, design a truly differentiat user experience .
At the same time, you make software resources more efficient , a practice that Google’s algorithm undoubtly takes into account when positioning in the SERPs.
Now, if your main objective is to improve the performance of your website , lazy loading is an essential element in your SEO and Marketing strategy!
Want to know what we’re talking about? Keep reading!
What is Lazy Loading?
Lazy Loading is the action of delaying or “slowing down” the loading of the website and its component objects until they are actually requir by the user’s visiting behavior.
That is, a website will only load the elements that are display on the screen and when the visitor scrolls up or down the content at that precise moment. The objects that correspond to that space will be load.
If a website has an image that the user has to scroll moldova email list 100000 contact leads or drag to the bottom to see, with. Lazy Loading you can introduce a placeholder to load it only when the person reaches its location.
This practice results in an increase in website performance and savings in the use of resources to operate. This greatly favors SEO and UX , two factors that go hand in hand in terms of obtaining constant traffic and, of course, generating business on the Internet.
Lazy Loading vs Eager Loading
Since we are discussing the concept of Lazy Loading, it is necessary to mention that there is another way in which this process of loading and displaying website content is carri out, call Eager Loading .
The big difference with Lazy Loading is that
Eager Loading loads or initializes all the resources of the web as soon as the code is execut.
Which requires preloading entities from various resources, allowing certain elements to be display at the time of a user action, without necessarily having it in their perspective.
Unlike Lazy Loading, Eager Loading offers the possibility of loading resources in the background, that is, in order to improve the deliver experience and offer the user a truly fluid journey that meets expectations.
ebook how to improve the performance of your website
How does Lazy Loading impact SEO?
Now, if we look at the practical consequences and in terms of optimization and positioning of the website according to SEO, it is worth stopping to specify those items in which Lazy Loading can make a difference and generate benefits, for example: a Content Marketing strategy .
It is important to clarify that depending on the use of lazy loading, favorable or completely opposite results can be obtain. Therefore, using each of the superpowers of this action has to be done in a measur and very well plann manner.
Without further ado, let’s get to the impact that Lazy Loading can have on SEO.
Optimize the cache
Using information preload on the server to spe up the loading of the site and its objects to provide an improv UX is one possibility of Lazy Loading.
However, if you host a lot of content there, slowdowns or errors could be the result, which could even result in the site being index by Google in the long run.
The size is smaller
Google loves compact sites, so by doing this you can optimize page weight and offer a fast loading , even when you have slow connections.
You encourage permanence on the site
A slow website is only capable of scaring away users, this is almost a law in Digital Marketing .
Page spe is a crucial factor in encouraging visitors to stay in the different sections of your site, blog or e-commerce.
The result? Well, a higher conversion rate , more sales or an increase in average visit time.
That said, it’s clear that lazy loading is capable of optimizing SEO and UX opportunities. However, there are many benefits that we haven’t mention.
Let’s mention them!
Benefits of Lazy Loading
Lazy loading is, without a doubt, one of the main after sales service: how to use it in your business and most important factors of technical SEO and can provide countless benefits to a site, so we will mention only the most important ones:
achieve an ideal balance between the content
position on the site and the final experience , to achieve a delivery of relevant value;
Faster and more optimiz connections , since only what is display is load;
increas user retention by offering efficient, delay-free charging;
saving resources , by using only what nes to be display;
offers a differentiat experience , especially for users with slow connections;
optimizes the use of user resources , such as battery, mobile data, time, among others.
Well, at this point you probably want to implement Lazy Loading in your site settings. And, if you use WordPress as a CMS , now is the time for you to do so!
How to implement Lazy Loading in WordPress?
If you have your website on WordPress, you ne to know that you have a great advantage, since there are an abundant amount of solutions, plugins and tools to implement Lazy Loading on your sites.
There are currently several plugins to carry be numbers out this action in WordPress. Below we discuss some of them, keep reading!