The recent development of startups has its own role in the development of the world of education. This is marked by the emergence of a lot of edutech startups in Indonesia.
In addition, edutech also plays a role in improving the quality of education and career alternatives for prospective teachers. This is because in order to pursue a career as a teacher, a person generally must be able to focus on an educational institution or an institution only.
In fact, along with the development of the era, competition in the world of education is getting tighter because the opportunities to achieve it are very few.
Well, with the presence of edutech, every education graduate will have a very big career opportunity. This also opens up the view that education graduates do not always have to teach in schools, institutions or educational institutions.
So, what is edutech? On this occasion, we will provide a complete explanation of edutech especially for you.
Understanding Edutech
Reported from the official Investopedia page , edutech is a container or platform for organizing education based on technology. Edutech comes from the English words, namely ” education ” and ” technology “.
Similar to other educational institutions or institutions, this platform also requires teaching staff or teachers to be able to provide learning materials to its students. In addition, edutech also includes various soft skill and hard skill training in various fields of education.
Types of Edutech
1. E-learning
The first type of edutech is e-learning. E-learning is a platform that is able to present learning materials online with various interactive content, live tutoring, and video on demand. In Indonesia itself, this service is most widely used by the general public.
Apart from the large number of e-learning startup companies in Indonesia, it turns out that this type of platform has also been around for a long time, starting with Zenius in 2004.
2. Learning Management System (LMS)
The next type of edutech is a learning management system . LMS is able to help teachers in making plans for their learning activities. This type of system can be used by institutions or by individuals.
3. Software as a Service (SaaS)
Apart from the two types above, there is also a type of edutech that provides software provision services or what is commonly known as SaaS.
In general, SaaS targets elementary, middle and high school levels by digitizing business processes, such as administration, attendance, etc.
They will generally collaborate with conventional educational institutions or agencies that want to transform into the digital world.
4. Massive Open Online Course (MOOC)
MOOC is a distance learning method with a larger scale, free of charge, and can be accessed by anyone, anywhere, and anytime.
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The Development of Edutech Startups in Indonesia
In Indonesia itself, this platform has actually experienced rapid development. Sourced from the official DailySocial page , the development of edutech startups has begun to be seen since 2015. This development is certainly accompanied by the even distribution of access to information technology throughout Indonesia and a child population of 55 million children.
Children are now increasingly literate with technology, especially during a pandemic like today. They inevitably have to be able to get closer to using laptops and gadgets. For that, do not be surprised if internet access users increase every day.
Currently, the number of internet users in Indonesia has reached 74% of the total population. Therefore, opportunities in the edutech sector have also increased sharply.
Every child can access applications created by edutech activists from anywhere. This industry is also growing with the advancement of technology and the internet which is getting faster.
Edutech Business Sector in Indonesia
There are at least two edutech business sectors in Indonesia, namely business to customer (B2C) and business to business (B2B).
1. Business to Customer (B2C)
This business sector focuses more on customers who are able to provide offers in the form of monthly subscriptions. Some edutech companies that are able to provide offers like this are Zenius and Ruangguru.
Both companies are available for elementary to high school levels. When you are already in university, there is also the Pahamify platform, an application that offers online entrance trials to selected universities.
This business will continue to be stable as long as they are fully supported by investors. Just like Ruangguru which is supported by GGV Capital, EV Growth, UOB Venture Management, and also General Atlantic.
2. Business to Business (B2B)
If business to consumers is more focused on personal, B2B is more directed at schools or campuses. So, the company can cooperate with campuses or schools.
Later, they will offer online education classes as one of the solutions to overcome the pandemic. Examples of applications that move with B2B are Scola and Gredu.
Challenges of the Edutech Sector
Although edutech has many advantages, there are several obstacles that must be faced by teachers and students, namely:
1. Connectivity Must Be Stable
The use of edutech is highly dependent on the connectivity and internet speed of its users. Although the internet has indeed been used by 170 million people throughout Indonesia, concerns about gaps or unstable internet connectivity will be one of the problems. However, so far, internet problems are still minimal in terms of obstacles.
In addition to the internet connection problem, another thing that must be considered is how users understand the software itself. Of course it will be useless if users cannot use it properly. For that, various innovations are needed.
2. Technological Innovation to the Digital Generation
It must always be acknowledged that edutech applications focus on generation Z. This is clearly seen from how the Ruangguru application new zealand phone number buy database specializes in elementary to high school students. For that, they prioritize B2B.
But, the generation above them must also educate, especially the guardians. Because, they are the ones who must accompany their children’s learning.
Job Opportunities in Edutech
Based on its development in Indonesia, this startup is able to open up opportunities for prospective teachers to obtain a better career.
Based on the official Tribunnews page which at that time covered the development of one of the edutech startups in Indonesia, namely Ruangguru, they reported that the presence of educational technology has opened up many opportunities for teachers in Indonesia.
Currently, Ruangguru has 6 million users and has managed more than 150 thousand teachers who offer services in more than 100 types of learning fields. It should be noted that startups in education in Indonesia are currently very numerous.
Of course, every edutech startup company needs teachers to be able to provide materials to its users. That means, the need for teachers to provide teaching on the edutech platform will continue to be needed.
Closing
Thus is our complete explanation about Edutech. So, edutech is a container or platform for organizing education based on technology. Edutech comes phone number au from the English words, namely ” education ” and ” technology “.
There are many types of edutech, namely e-learning, learning management system, Software as a Service, and Massive Open Online Course. The business sector is also divided into Business to Business and Business to Consumer.
With the increasing development of the digital world today, the edutech startup business will certainly grow and be increasingly needed in the world of education. For that, many startups are moving to present the platform in order to achieve their profits.
