Listen and converse
Social media is maturing, it is now just part of life. Consumers know how it works and how they prefer to use it. They have incorporated it into their daily lives and see added value in it.
The time of just sending is over, it is time to listen and converse. Know your place as an organization and deal with social media in the right way. Incorporate them in the right way in your marketing or communication concept, leaving the hyperactivity behind. A to the brand experience and customer loyalty, which ultimately increases your conversion.
Some brands have embraced social
A media, in fact: the principles behind social media have become the core of their branding. Recently, the Social cambodia phone number listBrands Top 100 (by Headstream) was published; a list of the most ‘social’ brands in the world. Numbers 1, 2 and 3 are Dell, Nike and StarBucks. The most social Dutch brand is KLM. The question then arises: what makes a brand ‘social’? This article offers a summary of the results of the research, supplemented with our own experiences and insights.
Real listening, ‘social’ behavior and win-win relationships
3 obvious ones, but according to the research the distinguishing factors; social brands listen actively, show appropriate ‘social’ behavior and are constantly looking for win-win relationships. Real social brands show that they find what their target groups find important. Active listening is searching and listening to what people say on the social web, with the intention of doing something with what you discover. In addition, social brands know how to apply the (unwritten) rules of social media and customer service excellently. Starting discussions and offering interesting, appealing content is important, but you distinguish yourself as a brand most on your response behavior: the way and timeliness in which you respond to questions and comments. It is precisely the latter that shows the authenticity of the brand.
Social behavior also means: dealing
A with success in the same way as with failure. Apologizing for bad experiences and not blaming your mistakes understanding bigquery and looker studio costs on someone else. Looking for consistency and authenticity is the basis of social branding. Finally, every truly . In lob directory this way social media social brand looks for win-win relationships with its target groups; a relationship that benefits both parties. Social brands understand that being ‘social’ is not a campaign, but .