A your brand from being talk about. Even within social networks, people will talk about you automatically if a situation gives rise to it. The difference with the physical world, however, is that in the case of social mia, it is public and can create a snowball effect, with other social groups taking over the topic.
What is possible is to control this behaviour
Encourage the consumer to talk about a pretermin topic. In this way, you . In addition create ambassadors bulgaria phone number list for your brand and ensure that the consumer himself ensures that the message is spread. No less than 83% of consumers are inspir and guid by the opinions of others when making decisions. In contrast, no more than 14% still trust traditional advertising expressions. Once your brand is being talk about, learn from it and anticipate it. Listen to what the consumer has to say and give him the feeling that something is being done with it. If necessary, provide an answer or support via social networks yourself. After all, social mia is all about entering into dialogue.
You notice how important it is to take
A social mia into account within a marketing or communication concept. More and more marketing and communication lob directory specialists are realizing this, bas on the many articles that appear on a trade blog such as Frankwatching. But above all, realize that social mia are only structure and performance insights a part of such a concept and not a goal in itself. Where it was a hype in the past 2 years to do ‘something’ with social mia and to come up with completely separate concepts for it, it has.