Jim Collins wrote in his bestseller ‘ Good to Great ‘ about ‘ first getting the right people on the bus’ . New, ‘young’ start-ups have no problem with this, but in sluggish, traditional organisations (I deliberately avoid the unsympathetic word ‘dinosaur’ here) this is a lot more difficult. In any case, it is important to track down the ‘saboteurs’ in important positions. This subject is also increasingly discussed in books and articles about social media; internal support for rapidly changing organisational and marketing issues, driven by social media.
Social Media ROI: Return on Ignoring & Return on Inhibition
Return-on-Inhibition is also an issue in the acceptance of social media developments. Acceptance that nothing will remain the same, but that change is becoming the standard. Just like the danger of ignoring , inhibition is also a factor that you should try to avoid, bolivia phone number list but that will continue to haunt for a while.
More and more companies want to do ‘something’ with social media. But then use it as any other traditional means of communication. A logical, but incorrect approach. Because social media are not about sending, they are about conversing. In order to use them correctly, you first have to understand how social media work. How are they experienced by the consumer? Where are the opportunities for you as an organization to respond to this? How do they relate to the marketing and .
In advance
No less than 74% of online
Dutch people between the ages of 16 and 60 are active on a social network, I communication including 28% on lob directory a daily basis. This is evident from the global research ‘ Digital Life ‘ by TNS NIPO (2010). Although the main goal of members of these social networks is understanding cookies compliance in digital marketing to maintain personal relationships, it appears that on average one in 25 connections within such a network is a brand. Considering that using.