Do you know Google Search Console? Discover the Google Webmaster Tools rebrand and learn how to use it with our definitive guide!
Renato Mesquita
Apr 15, 21 | 11 min read
Google Search Console
Reading time: 9 minutes
It’s almost impossible that you’ve never us a Google tool in your company’s day-to-day. The resources it offers, both paid and free, help from creating a free blog to team management, there are excellent tools that contribute to Digital Marketing .
And in the middle of this ocean of options is Google Search Console. For more than ten years, this tool has been the right arm of marketing professionals looking for more information about access, searches and SEO .
In this article, you will understand everything about this tool and how to use it to achieve better results in your Digital Marketing strategy.
In this article, you will see:
What is Google Search Console
How Google Search Console Works
How to install and configure it
What metrics should be track monthly in the Search Console?
Google Search Console is a platform from the search giant design to help website managers monitor the visibility of their pages in the search engine.
In other words, it is Google’s tool to help you ensure st. pierre and miquelon email list 100000 contact leads that your site is found, index and appears in the searches of your potential customers.
Previously, Search Console was call Webmaster Tools. The change was made to give the impression that the tool has a broader reach for users and not just professional technicians.
How Google Search Console Works
To really understand how Google Search Console works, you ne to dig deeper into the tool. After all, Search Console is like a beautiful, complete toolbox, pack with options and features.
To summarize, Search Console has tools and reports that help you find issues on your website and resolve them quickly so the right people find it.
In practice, these improvements may include:
faster page loading spe ;
full understanding of where your traffic is coming from;
rapid identification and correction of defects in HTML code;
significant improvement in backlink strategy ;
boosting internal linking;
important SEO changes, to improve the positioning of your pages .
Now that you’ve understood the summary fix the flaws! change the image frame version, let’s get to the denser content, starting with installation and configuration.
How to install and configure it
If you do a search, you will find many manuals showing the different ways to install Google Search Console. We will be more practical and show you only one way: the easiest one.
1) Log in with your Gmail account. If you don’t have one yet, you can quickly create one.
Google Search Console
2) Open the menu and select +Add Property .
Google Search Console
3) Choose between Domain and URL Prefix and enter your website address in the desir option following the installation instructions (if you don’t know which to choose, click on aleart news More Information to clarify your doubts).