Google App Indexing is an increasingly necessary concept for mobile app companies to achieve their installation and retention goals. It is also gaining visibility and prominence in app marketing strategies , especially during their early stages.
While most of the top websites have apps, a recent study by Searchmetrics shows that most of them are not using Google App Indexing – only 30% on Android and 19% on iOS do.
Google App Indexing and how it benefits your mobile app
Companies that have mobile apps are missing out on a huge opportunity, as they are not list of guam consumer email maximizing their app investment to get more traffic and engagement , and potentially even conversions.
Indexing your app content correctly is a great step towards constant improvement and re-engagement strategies.
You would only need to implement app indexing for your app marketing strategies.
Google has created a special section called “Applications” in its search bar and if you america email list select it, only Google Play and Apple iTunes options appear.
But most brands have not taken advantage of this opportunity and are losing out on potential downloads from app stores, as well as traffic that would otherwise come from organic search.
Google App Indexing
App Indexing offers users who have installed an app the ability to after sales service: how to use it in your business have it displayed on Google pages if the app’s content is deemed relevant to the query.
This means that when the user searches for a specific product or service, Google will display a link to the app’s product landing page instead of the company’s website landing page .
This allows mobile users to jump directly from search results to your apps, which means a really valuable engagement opportunity for app marketers .
Integrate the App Indexing API into your Android app or SDK to index user actions in your app. This will help users see pages in your app that they visited as a result of search autocomplete.
Test your implementation . Use tools including the new preview search tool to verify that your app’s indexing implementation is working as expected.
Measure impact . Analyze the impact and quality of your content through Search Console, Search Referrals, and Firebase Analytics .