Did you know that… there are already more than 3.4 billion internet users in the world? Thanks to digital marketing and advertising, even the smallest businesses have a huge potential audience at their disposal. And when it comes to maximizing reach, there are two solutions that stand out above the rest: Google Ads and Facebook Ads.
When it comes to allocating your marketing budget for next year, you may be wondering whether to focus your digital list of eritrea consumer email advertising spending on Google or Facebook. To help you make the right decision, today I’m going to summarize the advantages of advertising on each channel. Let’s get started!
Google Ads & Facebook Ads advantages of digital advertising on each channel
Advantages of Google Ads
Google Ads is the largest pay-per-click platform in the world; without them, SEM would probably not exist. Its system is based on displaying ads based on the keywords searched by consumers; in other words, with Google Ads you pay for the potential of finding new customers based on their searches.
Advertising on Google gives you potential access to over 3.5 billion searches every day. Plus, it also has a display option that lets you display ads on a multitude of websites.
Regarding Google Ads, these are its three main advantages
Variety of ad formats. Over the years, Google Ads has expanded its america email ad formats to include extensions, user reviews, sitelinks, and placements, giving rise to multiple options for customizing your advertising.
Audience size. Google Ads offers advertisers a huge audience that is constantly growing. They are the undisputed leaders in searches worldwide and the competition doesn’t even come close.
Equal opportunities. In Google Ads, the advertiser with the biggest budget doesn’t wordpress advertising adsense wpquads always win, which is great news for small and medium-sized businesses. While it’s true that some keywords are more expensive than others, the system puts a lot of emphasis on ad quality and relevance. Ultimately, with Google, a job well done pays off.
Advantages of Facebook Ads
Facebook is the social network with the most monthly active users, making it one of the most interesting advertising platforms today. Its system is based on putting advertisers and potential clients in contact based on their interests and online behavior.
Advertising on Facebook Ads gives you potential access to no less than 1.7 billion users, a huge market that can be reached with very modest initial investments. These are its advantages over advertising on Google:
Great ROI. Facebook Ads is a fantastic option for advertisers looking to stretch their budget. Average costs per click and per action vary depending on the reach, messaging, and campaign goals, but are generally very affordable. As such, smaller brands can opt for Facebook and get good returns on their investment.