Google Ads is the leading sponsored links tool on the Internet. Ads are charged based on clicks (CPC).
João Paulo Motta Fonseca
Apr 12, 21 | 35 min read
Discover what Google Ads is and how to integrate it into your digital marketing strategy to attract customers
Reading time: 30 minutes
One of the main tools to achieve online success and generate income for a company is sponsored links.
And when we talk about them, we cannot fail to highlight Google’s sponsored links service: Google Ads .
Many people have doubts about this tool or have only heard about it, but are not sure what it is, how it works, and much less, the best ways to generate income with it in Digital Marketing .
Today we bring you the solution to your problems!
In this post we tell you everything you need to know to create profitable and successful campaigns in Ads. Here you will learn:
What is Google Ads?
Good reasons to advertise on Google Ads
How Google Ads works
How Google Ads Works
Extras
How to get Google Ads coupon?
Conclusion
What is Google Ads?
Ads is Google’s advertising platform (previously called Google AdWords). Through this service, ads are displayed in the form of sponsored links when someone performs a search, either through computers or smartphones.
Ads are primarily displayed in search results, related to the keywords used in that search.
Google Ads
It’s an amazing proposition. After all, nothing list of niue consumer email is more relevant than showing a relevant ad that “delivers” what people are looking for, at the exact moment they are searching for a product or service.
But that’s not all. There are also other ad formats available on Google Ads, in addition to the search network. They can be displayed in the form of banners and videos, in special areas visible on various Google partner sites.
This huge set of partner sites makes up the Display Network, which also includes YouTube, a video platform owned by Google and considered the second largest search engine in the world.
Google Ads is Google’s main source of revenue. In 2019, the advertising platform generated over $134 billion , accounting for 70.9% of the company’s total revenue in that year.
All of this revenue makes it clear that companies now understand that it is extremely important to be present where people do their research.
Announcement Indicator Color
To differentiate ads from organic results, Ads displays an indicator, which looks like a small label: “Ad.”
Previously, this label was yellow, making it more obvious that the search result was a paid offer.
Now, it has turned green, making the ad even more similar to a normal search result for the most inattentive. This certainly counts points for the number of clicks these options receive.
Google Ads
Extended Release Announcements (ETA)
In 2016, Google launched a new standard for its text ads for search results. They were called expanded ads, because they are larger than the previous standard.
The new model has two 30-character headlines 10 free fonts to use on your website and a third line with space for up to 80 characters. Previously, ads offered one 25-character headline line and two 35-character description lines.
Old model:
google ads
New model:
google ads
Another difference between them, apart from the amount of text, is that extended ads are responsive, meaning they adapt to both desktop and mobile searches. In short, the same ad will be valid for both situations.
As we have already mentioned, thanks to the increasing use of smartphones for searching, a good practice among Google AdWords advertisers was to create specific ads for desktop and mobile, with the aim of maximizing results.
Doing so is still valid, but for a limited time. Google aleart news has already announced that soon only expanded ads will appear in search results.