Never forget that you are not the only one trying to attract curious people to your dance floor. Your potential customers’ email inboxes are filled with all kinds of requests. To stand out Emailing prospects or customers from the crowd and encourage them to open your email, you need to choose wording that appeals to their senses and arouses a positive emotion. Here are four examples…
1. The emergency
You can set a deadline like “Outlet: Only 24 hours left to take advantage.” This short deadline will encourage the prospect to open the email so as not to miss out on an opportunity that is within their grasp. It’s a version of “Happy hour for half an hour.”
Opportunism
It’s the typical “Bon plan”, highlighting your discount offer . E.g. “Up to 60% off our best sellers”. The recipient feels privileged to have an opportunity. You’ve sparked their interest and their desire to discover the bargains hidden behind this invitation… And they can’t resist the idea of taking a look at your email!
3. Curiosity
Asking a question is always powerful. Keep it simple, and “How to” objects are some of the most effective. For example, “How can you save money on your phone numbers database electricity bill?” But how? To find out, the prospect quickly opens the email.
4. The mystery
“Fiber at this price, you won’t believe it…” Or, in front of the club: “Would you like to have a drink in the same club as a Hollywood star? Wow, you’re speechless. You’re already shaking: it promises something big, something concrete, but it leaves us with a taste of unfinished business. We want to know more!
Finally, a little advice common to both objectives:
Keep in mind that tone and wording vary depending on the sector and the advertiser. To fine-tune your email subject line strategy and adapt it to your audience, you can opt for AB testing. This method will allow you to increase your opening rate. How can you reach your potential customers with an effective email subject line?
As you can see, the environment is very different. You don’t have your potential customers yet and you still have a lot of work to do to attract them to your fold. That’s why the approach will not be the same as with your customers, with whom you already have important ties. Here is a brief guide to best practices to attract potential customers with appropriate email subject lines.
Please clarify the subject of the email
To capture the attention of your potential customers, the first thing you need to do is make your subject line clear. At this important point, there are your email subject line to your target audience two mistakes you should avoid.
1. Overly corporate writing
Many advertisers overuse objects that play the proximity card. Typical example: “Happy days are here!”. While the message may be clear in CRM, where the public is familiar with your brand and your offers, it will fail with potential customers. Prospects are able to associate this type european union email list of object with an Emailing prospects or customers already identified quote. On the other hand, the potential customer will completely miss the allusion and the subtext. The subject of your email will evoke… nothing! And the desired effect will completely vanish. Result: a low opening rate!
Presumption of notoriety
The other mistake is to think that potential customers necessarily know you. Unfortunately, this is not always the case. Your brand may be completely unknown to them. And yet, we learn very quickly not to respond to strangers, especially if their message is not explicit enough.