Have you heard yet? Email marketing is not just a thing of the past . Although today we have a lot of new resources in digital marketing, this tool not only continues to bring good results but, thanks to smartphones, it has experienced a “renaissance”. And today, email accompanies us everywhere. Email marketing campaigns are a direct route to the pockets of our target audience and as such, they deserve all our attention.
To achieve maximum effectiveness in our campaigns, marketers need to be data-driven. Only then can we make dominica email list 100000 contact leads comparisons, see if we are on the right track and look for strategies to improve every day. So that you don’t have to do all the work, in this article I will summarize the main results of higher opening rates of email marketing campaigns for different industries and countries : USA, UK, Spain and worldwide . Ready? Let’s go for it!
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Email marketing Which industries have the highest open rates in the US, UK, Spain and worldwide
United States: Email open rate by market
The digital marketing world in the US is huge and moving forward when it comes to implementing new strategies, so it’s a great model to look at. But what’s the data when it comes to email marketing? According to Mailer Mailer’s latest Email Marketing Metrics Report , which analyzed 1.1 billion email messages from 56,000 campaigns sent throughout 2014, the open rate was 11.9% during the first half (0.3% more than the previous year) and 11.3% during the second (an annual increase of 0.1%).
This average figure varies greatly
The best opening ratios correspond to the sectors of Museums and galleries (24.9%) , Manufacturing and 1000 mobile phone numbers distribution (24%) and Arts and Crafts (20.3%).
On the other hand, the least successful markets are Hobbies (3%), Accounting and Finance (5.2%) and Government and Politics (5.6%).
Open rates are a key piece of information, but they only tell part of the story. The next big question is which social media platforms are most commonly used by smes? what percentage of emails sent end up generating a click? For the United States, the answer is 1.6% in the first half of the year and 1.5% in the second half of the year, which is slightly lower than the previous year. By market, the most successful were Transport and IT Services at 3.4%, followed by Food, Drink and Agriculture (3%). The ones that generated the fewest clicks were Restaurants, Bars and Clubs (0.4%), Government and Politics (0.5%) and Accounting and Finance (0.5%).
United Kingdom: Email open rate by sector
We have seen what is happening in the US market, now let’s look at the English-speaking market that is closest to us: the United Kingdom (UK) . The first thing that strikes us is that in this market the average opening rates are much higher . For the English market, the average opening rate for emails was 24.88% in 2015, which is an increase of 1.8% compared to the previous year: far from tiring users, this type of advertising is becoming more and more effective. The click rate was 3.43%, an annual increase of 9.3%. These statistics are based on the analysis of more than one billion emails sent through the Sign-Up.to platform.