Product Marketing is a strategy focus on finding, attracting and converting ideal consumers for a specific type of products.
Rock Content itor
Apr 22, 21 | 5 min read
Product Marketing
Reading time: 4 minutes
Marketing has many facets. Here on Rock’s blog, you’ll have read a lot about Content Marketing , which is our main focus.
However, since most aspects are relat in some way, it is always worth talking about other types of marketing and how they can contribute to a business strategy.
Today, we’ll be looking at Product Marketing. Have you seen that expression anywhere? If this is the first time you’ve come across this term, don’t worry. We’ll explain everything about it in this post. Happy reading!
What is Product Marketing?
What are the stages of Product Marketing?
The last question
What is Product Marketing?
Product Marketing is a type (or “branch” or “school”) of marketing that focuses on connecting products and people .
Its goal is to find the right consumers for a particular product and create a way of selling it that is interesting to these consumers.
For this job, understanding the buyer profile is essential
Let’s define the functions of Product Marketing in a few words. Let’s see:
As you can imagine, therefore, Product Marketing is essential when launching a new product on the market .
Another situation where its role is crucial swaziland email list 150000 contact leads is when a product that already exists is going to be introduc into a new market, where consumers are still unaware of it.
Similarly, an interesting use of Product Marketing is to test the reception of a small group of consumers to a new release, before releasing the product to the general public.
What are the stages of Product Marketing?
Every product has a life cycle . This cycle consists of four phases: market introduction, growth, maturity, and saturation or decline. Before the first phase is where the work of Product Marketing is concentrat — and it also has different stages.
In general, we can point out seven stages of Product Marketing:
consumer profile development;
positioning and message;
business ucation on positioning and messaging;
creating a launch plan;
content creation for the launch;
team preparation;
launch.
Now, let’s look at the activities involv in each of these stages.
Consumer profile development
As we have seen before, part of the job of Content Marketing is to understand the buyer profile – and this is where it is done. The goal is to define the target audience and
develop a complete vision of the company’s potential customer
Positioning and message
At this stage, we try to answer three basic questions: what does the product do, who will use it, and why is that product different from its competitors . The result of this process is a it is also worth remembering that the phenomenon of influencers document that positions the product within the market or even a set of relevant messages about the product.
Business ucation on positioning and messaging.
In addition to the previous stage, it is time to ensure that the entire company knows the basics of the product.
This work is very important, as it helps to maintain alignment in the information that will be transmitt to customers (and partners, mia and other stakeholders). It is also necessary that everyone “buys into” the new product idea.
Creating a launch plan
The creation of the plan involves several professionals from different areas of the company, but the Marketing sector still leads the work. At this stage, there is a strong concern about alb directory deadlines and the division of activities .