Can ethical digital advertising change the world? Technological advances, new forms of communication and the rise of social media have consolidated the Internet as one of the great platforms for advertising. This, in turn, has led to the emergence of new formats for creating digital ads. Can Ethical Digital Therefore, reviewing these new formats and establishing a series of legal and ethical principles becomes the great challenge for all of us who are dedicated to digital advertising .
At Cyberclick , we go one step further in defining ethical digital advertising . It is not only a list of vanuatu consumer email concept that refers to how we project the advertising we do and what legal, moral and respectful principles are behind it when selling products and services, but it can also serve to achieve a better and fairer world.
Can ethical advertising change the world
The 5 premises of Ethical Digital Advertising
1# Ethical and legal digital advertising – Assume that all the advertising you do follows the rules set by the client and complies with the legislation established in the country where the work is done. This is, without a doubt, the key point for ethical online advertising . Marketers should not limit ourselves to just doing agent email list the job and achieving results, we must go a step further and try to do things well and provide added value to everyone who sees our work.
2# No to fraudulent advertising
Another of the pillars or fundamental rules for ensuring that digital advertising meets certain values is register your domain and get hosting to avoid fraudulent messages in order to achieve the objectives promised to the client. Honesty and transparency are vital . In this sense, it is not worth lying to our clients using unethical techniques or strategies. On the contrary, we must focus on those formats and messages that provide value to the public. Advertising can contribute to achieving a better and fairer world if used correctly and honestly.
3# Intrusive advertising does not think about the consumer – First of all, we must think about the user. In this sense, Digital Ads must avoid being intrusive. That is, advertising that appears before the user and forces him to consume. This does not mean thinking about the consumer and creates a bad image because it is annoying. We must reject this type of advertising and opt for non-intrusive formats that can provide added value to users. Intrusive advertising not only produces enormous rejection in the user, but in the long run, it does not usually give good results. Strive to do things well and you will get your reward.