Facebook launch a new feature last week: questions. This functionality allows you to ask questions to your Facebook friends. When you ask a question to your friends, you can choose from an open answer field or multiple pretermin answer options. It is then possible to invite your friends to respond to the question.
If you respond to a question from a friend, it will also be post on your own wall. Interesting questions (and answers) can therefore have a viral effect. For now, the service is being roll out to test users. When you respond to a question from a friend, you will automatically receive the availability of the new functionality. If you can’t wait, you can download Facebook Questions (currently only in English) here . For now, the functionality is only available for users (profiles) and not for fan pages; it is possible to add a fan page as an answer option.
Crisis communication works best via Twitter
Research by communication scientists from the Vrije Universiteit Amsterdam shows that organizations best use belgium phone number list Twitter for possible crisis communication. The research by the VU is the first experiment to investigate the effects of different (social) mia, not only looking at reputation, but also at people’s forwarding behavior. Frierike Schultz, Sonja Utz (VU) and Anja Goeritz (University of Würzburg) investigat the effects of different crisis communication strategies (apology, sympathy, information) and mia (online newspaper, blog or Twitter) on
The results show that the
A mium is more important than the message. Respondents who had Ask your friends before we move on to promotion strategies read the tweet were less likely to boycott the organization than respondents who had read the blog post or the online lob directory newspaper article. Respondents who saw the tweet and click through to the blog post rat the organization’s reputation the highest. It also turn out that active Twitter users are more likely to share news than, for example, blog readers or people who do not use social mia at all.