It is no secret that this is an excellent channel, as you can promote your products and services. In addition, its main features make it one of the 10 newsletter ideas favorites of brands, because it offers them direct and personalized communication with the customer.
Newsletters are powerful tools for conversion and loyalty. Their goal is to provide content of interest to the target audience. For this reason, it is essential that you create a newsletter strategy for the entire year.
The idea is that you can stay up to date with trends, the main events of the year or special dates of the season. In this way, you can also schedule your mailings with the frequency you have defined in your plan and not miss any opportunity to impact your customers.
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The best newsletters for the whole year
Considering the importance of email marketing within a company’s strategy, it is essential that you learn how to use each of the tools it offers. And the most notable are the year-round newsletters, since you can use them list of oman whatsapp phone numbers during the 12 months, you just have to adjust the theme:
1.- New Year with January sales
People look forward to the month of January, not only what are video infographics and why should you include because it represents the start of a new year, but also because of the sales. It is no secret that these dates are the most commercially powerful, and you should make the most of them.
New Year is the perfect time to reach out to people, first to wish them good luck and second, for January discounts. You need to work with an south sandwich islands leads attractive and innovative design that represents this season.
A good example of this type of newsletter is Lord & Taylor. This brand takes the opportunity to congratulate its customers. But it also offers a discount on purchases and a special code. They manage to attract their subscribers from the start with a subject line that says: “Special email offer, exclusive to you — Happy New Year . ”
Also, the first thing you see in the newsletter is that they offer free shipping if the order exceeds a certain amount. The design is simple, using a very sober color palette, between different shades of gray. And a call to action button that invites you to “Buy now . ”
2.- February is the month of lovers
Another month full of details is February, especially the 14th, which is celebrated as Valentine’s Day in most countries, better known as Saint Valentine . An opportune date to give something special to that person you love or to go out and enjoy a good meal or dessert.
That’s why popular chain Dunkin’ Donuts took advantage of its loyalty program to give its subscribers extra points. But they could only get them if they visited the establishment on Valentine’s Day. It’s a great way to encourage customers to make a purchase to continue receiving exclusive benefits.
They use a design that is highly allegorical to this date, in which pink and red colors stand out. In addition, they use an image of their products with the theme of this day, that is, some heart-shaped donuts.
3.- A gift for dad
In Spain and most countries, Father’s Day is celebrated in March, and it is clear that brands take advantage of this to launch promotions. Some appeal to the emotional side and others go directly to the promotional approach.
BIRCHBOX doesn’t beat around the bush and gets straight to the point in its newsletter, including valuable content to respond to the user’s needs. That’s why it shows two possible gifts with attractive headlines: “Make it last” and “Brighten their day” . By providing two options, customers can choose the one that best suits them.
The brand takes advantage of the opportunity to ask its most loyal subscribers to invite others to join its newsletter. On the other hand, it uses a limited edition to call for urgency, so that users click on the call-to-action buttons.
Their design is quite simple, playing with blue and brown colors. In addition, they include elements of everyday life and, of course, the products they offer in this promotion.
4.- Enjoy Easter
Easter is usually celebrated between March and April, and while some people prefer religious traditions, others want to go on holiday. These dates are ideal for companies in the tourism sector and also for shops that sell beachwear.
Newsletters do not always have a purely promotional tone, as is the case of Grupo Corporativo Cajamar. The company offers different services, but they do so through questions that subscribers may have. And it has a strategically placed CTA button that invites you to discover more.
5.- Thank you mom on her day
As you may know, some companies appeal to the emotions and feelings of their users, and this is exactly what the Penguin Random House Publishing Group does. A delicate newsletter that begins with a key phrase: “Today is a very special day .” Followed by a message of thanks to all the mother readers.
She certainly knows how to move her customers’ emotions through a simple but heartfelt “thank you” to mothers for teaching them the love of reading. But, in a subtle way, she inserts a promotional message through a link that says: “The best gift for her, here. “
This link redirects to the website where the promotion is located, where they recommend books aimed at mothers with a specific theme. Although it does not offer a direct offer, it captures the user’s attention by appealing to emotions.
6.- Sales and summer holidays
Among the newsletters for the whole year, the popular summer offers cannot be missing , whether they are sales or travel packages. Consumers eagerly await this season that usually starts between June and July. They mark the beginning of the holidays that translate into beach, sun and sand.
Many travellers are waiting for these discounts to be able to make their summer purchases according to the chosen destination. So this is a great opportunity for both the tourism sector and the stores that sell clothing and accessories for this season of the year.
An example is the ShopBop newsletter, which from the start transports its subscribers to the sea with a beach-style image. Accompanied by a message that highlights the sales they will have for the summer and a direct call to action that encourages them to make a purchase.
7.- Back to school
August and September are the months that mark the end of the holidays and the start of school . Another very busy season, when parents start looking for offers on products related to this field. So that when their children start school, they already have everything they need.
Decathlon is taking advantage of this opportunity by using the hashtag “#lomejordevolver” (#bestofback) . It is a special promotion in which they offer products related to back to school at a lower price. To attract attention, they use bright and vivid colors along with images of their products and children using them.
8.- Terrifying Halloween promotions
Make the most of autumn by promoting the most important and eagerly awaited date for many, especially the little ones in the house. This is Halloween, which is celebrated in the month of October. You can send fun and entertaining messages to your subscribers or offer some kind of discount or free shipping.
For example, in this Extravaganza newsletter they perfectly used the characteristic colors of this holiday, orange and black. In addition, they offered their subscribers an attractive offer with a CTA button that invites them to “See online” their discounts on subscription packages.
9.- Black Friday discounts
The penultimate month of the year brings with it the famous Black Friday , the most anticipated Friday of the year, well actually the weekend. Consumers 10 newsletter ideas go crazy on this date, and with good reason, because there are crazy discounts in most stores.
If you want to see an example of a newsletter for this long-awaited Friday, a good example is Puchshop. This brand uses the black and red colors that usually characterize this day and highlights the discount percentages according to the day the purchase is made. In addition, it adds extra information on this topic.