In Spain and other countries, many users are 6 examples eagerly awaiting the arrival of the warmer season, which represents sun and sand. But it is also synonymous with low prices, especially in the fashion sector. The popular sign indicating a discount percentage is starting to be seen in stores, both physical and online, and on digital channels .
By now you’ve probably already defined your summer sale email campaigns , because ideally you should do it at least two months in advance. But if you still have some ideas to execute, you’re sure to find some templates that will be useful. If not, you can also get ideas for next year.
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Keys for summer sale email campaigns
Before looking at some examples that will serve as a guide for your summer sale email campaigns , it is worth knowing some tips. They will surely help you when planning an effective Email Marketing strategy.
You should keep in mind that it is not a good idea to keep the designs of campaigns that correspond to other times of the year. It is important that you take into account the interests of your audience, their connection habits and the plans they have for the summer . This way, you will be able to create a foolproof strategy pakistan whatsapp number data that takes into account the following aspects:
A.- Mobile design
Nowadays, users spend most of their browsing time 10 newsletter ideas for the whole year on their mobile devices. Therefore, when you are going to create your campaign, it is essential to make sure that the design works well on smartphones or tablets.
In general, this is a key factor. But even more so in summer because subscribers tend to be more mobile and have fewer desktop connections. For this south sandwich islands leads reason, you should work with responsive email templates .
B.- Don’t stop attracting new subscribers
Just because you already have a list of contacts doesn’t mean you shouldn’t keep adding to it. Summer sales are ideal for attracting new subscribers interested in what you offer.
You can obtain their data in shops, stores and public spaces or in digital forms. Always remember to offer something in exchange for that personal information.
C.- Timely shipping times
No one likes to be disturbed when they’re sleeping, especially when they’re on vacation. So put yourself in the subscriber’s shoes and send your campaigns at a convenient time. While they may have their mobile device on silent, some have notifications turned on.
D.- Reflect the season in your shipments
Summer is a season that people enjoy with a fresh attitude. This should be reflected in your Email Marketing campaigns. From the subject line to 6 examples the body of the message, without forgetting all the elements that make up the design. Everything should relate in some way to this season.
For example, you should work with very short but eye-catching subjects. You can also add a number such as a discount percentage. The email design should have summery colors, which transport the subscriber to a beach or a vacation spot. The message should also be short and, if possible, with a fun touch, accompanied by a good image.
E.- Take advantage of the important dates of summer
The summer season is not only characterized by holidays. During the months in which this warm season is present, there are some relevant dates such as holidays and long weekends that you can take advantage of for your campaigns.
Learn from these examples of summer sale email campaigns
Now that you have some essential keys to creating your summer sale email campaigns, it’s time to discover some of the best examples. It’s not about copying the idea of other brands but about using those models as inspiration to create your own designs:
1.- L’Occitane
A good example that reflects the summer season is L’Occitane’s email. This brand promotes its personal care products, focusing on staycations. It’s a way to cheer up those who, due to the pandemic , may prefer to stay at home.
Their email draws users in with the title: “Find your happy place” and a large image that shows the freshness of this season. Their invitation is clear: it’s not about cancelling vacations but about living them at home. In addition, they offer a recipe for personal care, which people can prepare using the brand’s products.
They take the opportunity to present their most outstanding products and explain when and how they can be used. They try to make the summer atmosphere work at home. They incorporate product marketing into their campaign without the intention of selling being so noticeable or invasive.
2.- ASOS
While some prefer to stay at home this summer, many others are eager to enjoy it outside. ASOS is very clear about this, and it shows it from the headline: “Summer is coming .” Followed by two vertical photographs showing two of its models wearing clothes you can wear in summer.
They want to convey this season in their clothes. That’s why you’ll see sandals for men, Bermuda shorts or cool shirts. The goal is for the user to experience summer through the clothes and accessories they offer for this holiday season.
Of course, they take the opportunity to recommend products from their summer collection, but they do it in a particular way. They don’t just show the image of the products, but they also tell the subscriber why they should click on the item. Thus, they offer them a good reason to do so.
Without a doubt, ASOS is encouraging its customers to enjoy summer no matter what. To do this, they create the feeling of this season through their products. This approach is very effective in promoting their summer collection.
3.- Chaco
Among the most interesting email campaigns for summer sales is that of the Chaco brand, which begins with a good headline: “Long days of summer” . Accompanied by a photograph that conveys the warmth of this season so eagerly awaited by many, which is reflected in the landscape and the clothing of the models.
They take the opportunity to inform you that for purchases over $49, shipping is completely free. In addition, under the image they have a brief description that invites you to see their collection. And finally, the call to action button so you can take a look at their products.