A commercial campaign that wants to obtain the What are video best results cannot be limited to just one way of doing things. For this reason, it must always be creative to attract the attention of potential customers. Knowing how to reach the target audience is an art, and for this reason, companies and marketing teams are constantly innovating to achieve higher conversions and get ahead of the competition.
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What is a video infographic?
Video infographics are content that combines the use of text, images and other graphics and that allow you to show information or data on different topics, products or services in an email marketing campaign in a much more visual and simple way.
Animated or video infographics offer many possibilities in the business world, as they offer a very wide range of options for how to show a service oman whatsapp number data through icons, images and data in a very modern way.
Convey complex information with video infographics
One of the most important points that play in favor of how to improve the ctr of your commercial emails any type of infographics is that they are relevant information that is transmitted through images to facilitate the client’s understanding of the information.
Infographics are widely used for certain types of work, especially to highlight numerical data or information that is more complex by nature. For south sandwich islands leads example, video infographics are often used in sectors such as science, technology and industry.
In addition, video is an excellent medium for making the information you want to convey easier for the user to retain. For this reason, video infographics for email marketing are becoming increasingly popular. In fact, they can be used by any type of business.
Among the positive points that a video infographic has for email marketing are:
- Any type of information is understood and retained much better.
- Information can be consumed through a more entertaining and educational format.
- It has a higher view rate than text-only campaigns.
- They attract people’s attention.
Ultimately, video is one of the formats that best captures people’s attention. There’s no reason why you shouldn’t use this resource in your email marketing campaigns. Plus, it has great benefits for your brand.
Why include video infographics in an email marketing campaign?
Email campaigns can have many advantages if various strategies are used, and one of them has to do with the use of video infographics. Below, you will discover the main reasons why you should include videos and how they can benefit a marketing campaign or strategy:
1.- Staying in time
A video, if produced creatively, with appropriate content and a clear message, can be used for a very long time. Not just for sending by email, but for sharing on social media and other platforms.
2.- A video: a clear objective
Videos have a previously defined message and objective. Having this clear is very helpful for the marketing campaign being carried out, and produces the best results thanks to its high acceptance rate and reach.
3.- Generates brand positioning
Including the company’s corporate image, logo, mission, vision and values in infographic videos for email marketing helps it to be recognized and positioned in the mind of the client or consumer more effectively.
4.- Facilitate the transmission of the message with video infographics for email marketing
Video generation can serve not only to generate visibility in email, but also on social networks by allowing the content offered on these channels to be expanded . It facilitates the consumption of information and generates quality traffic on the website or on social networks.
5.- Prioritize customers with video infographics for email marketing
Videos can also be used to reach a much larger audience by using various strategies. For example, adding subtitles or translators for people with disabilities will make the information more effective and accessible to everyone.
6.- Generate income
Each video produced can have a very high investment depending on its quality. But, on the other hand, you can profit from these videos by monetizing them according to the number of views, clicks on the page, etc.
7.- Reach more people with infographic videos
Using video with infographics generates greatr reach and is also cost-effective. A good example of this is creating a video with very good visual quality. In addition, adding a voice-over to accompany it can have the best results. Even more so than using the image of an individual, such as an influencer.
What types of content regularly use video infographics?
Infographic videos for email marketing. Should be used as a complement to the information previously provided and serve to capture people’s attention much more effectively.
Video adds a lot of value to the campaign when it has a clear and powerful message that accompanies the main marketing campaign. It should contain the main essence and the message that you want to communicate to the public.
There are many types of infographic videos that can be used in an email marketing campaign. Here are some examples:
A.- Video tutorials
They are well received by people who watch them, as they function as educational videos for those who want to learn more about a certain topic. For those who are not familiar with your product or service, they will be of great help. In addition, at the same time, they will help you to publicize the activity that the company carries out.
It is very useful to have video infographics for email marketing in tutorials, because they are relevant content for the audience. This type of audiovisual files allow you to provide the public with additional and key value for the product or service offered.
B.- Promotional videos
The launch of new products through traditional channels can be well received, but with the use of an email marketing campaign this is enhanced. Even more. If you also add the use of video infographics for email marketing, the message to be transmitted will have a much higher rate of effectiveness, as well as increasing its reach.
The key to this type of content is to make it aesthetically appealing, but at the same time, to create uncertainty and incognito in the client in order to build interest. A video with infographics for an email marketing campaign will generate expectations about the product or service. It will also help to better understand said product or service.
C.- Brand positioning videos
Not all videos are designed to sell something. There are What are video some that are designed to position themselves in the consumer’s mind. And stay ahead of the competition.
An infographic video for email marketing can also serve to generate brand affinity. For example, a Happy Birthday message or a message on a particular date, such as New Year’s, is a good way to position the brand and remind potential customers that you are there to solve their needs.
Similarly, positioning videos work to generate trust in consumers , show the company’s internal processes and generate transparency around it.
Some tips for making a video infographic for email marketing
There is no one way to make videos for. Email campaigns, but they must have a very specific type of content, especially if you want to attract attention and provide value to the user. In addition, another important point is to know when to use each type of infographic.
These tips to keep in mind when making video infographics for email marketing will be very useful when creating your own:
- Add a cover image with a play button and a clear CTA to drive user action. Using a play button increases reach and engagement rates in email marketing by up to 14%.
- Only Gmail allows the embedding of videos on its platform and they must be from YouTube only.
- Including the word video in the subject line of your email can generate much more excitement from your users.