The idea behind these specific action strategies to achieve triggers is that you can offer subscribers exactly what they want. To do this, it is essential that you know their needs and preferences. Because this will give you the possibility to offer them products or services based on their own behavior.
As you already know, one of the virtues of email marketing is that it has a high degree of personalization. Therefore, if you take advantage of this feature and combine it with the trigger email strategy, you will be able to create much more effective campaigns.
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Foolproof email trigger techniques
Triggers offer personalized, non-massive actions, by sending direct messages automatically to customers who have performed an action. Therefore, it is important that you have the necessary knowledge to be able to work correctly norway whatsapp number data with the email trigger:
1.- Start with the welcome email series
It all starts when a user registers on a form in which you the 10 songs that inspired steve jobs’ mind asked for their email address. As soon as this happens, you must establish that first, all-important contact, better known as the welcome email . Keep in singapore lead mind that these must be programmed to be sent automatically once the subscription occurs.
According to the report by the consulting firm Epsilon’s , this type of mailing has the highest opening rate compared to other types of campaigns, reaching 50% and 60%. But you must consider that you require a series of welcome emails, which are usually three:
- Subscription confirmation: In this email, you must confirm to the user that they have successfully registered for the email service. Take the opportunity to mention again the benefits they will receive and give the strategies to achieve subscriber the opportunity to confirm their choice.
- Thank you: Courtesy is always a good way to approach a new subscriber. You can include some information about your privacy policy in this message. You can also offer the buyer the option to create an account to maintain the list, segment, and configure order preferences.
- Coupon: This can be a great way to show the value of receiving emails, you can offer a discount coupon on their first purchase or a meaningful reward.
It is important to note that in order to receive the next email in the series, the subscriber must perform the actions indicated in the previous email.
2.- Send reminders for abandoned carts
You need to be prepared with your email trigger for all kinds of situations that may arise, one very common one being shopping cart abandonment. This can happen for many reasons, whether it’s because the buyer forgot they left something pending, is evaluating other options, or has already purchased it elsewhere.
To get the consumer back to the basket and finish. The purchase process, you need to send them some kind of reminder. In this case, it is also common to work with a series of emails, you can include one or two, everything will depend on how the customer responds to the first one.
The first email should be sent 24 hours after the cart was abandoned. This message should be clear and direct like “Oh! You left a purchase in your cart .” The goal of this email is to politely inform the buyer that they still have items on hold. You can add images of the abandoned products and the total price.
Keep in mind that this first email should include a two-way call to action. For example, place a button or link that takes the user back to the shopping cart, and an option to empty the cart, so that the items can be returned to inventory for others to purchase.
As for the second email (it’s optional), if the action was not taken with the first one, after 72 hours you send a final notice that the cart will be deleted. You should indicate the time in which this will occur to generate a sense of urgency after the cart was abandoned. If you want, offer a special discount, but don’t get them used to that option.
3.- Follow up on the purchase
Some people think that once the customer makes a purchase, all the work is done. But the reality is that you need to follow up on that sale they just made. To do this, you’ll need transactional emails , as they convey information like order confirmations and delivery notices.
You should also work with a series of three or four emails to boost your trigger email strategy:
- Order confirmation: This assures the buyer that the order has been placed correctly. You can also include a list of related products that may be of interest to the buyer.
- Shipping Notification: This isn’t just about letting you know that your purchase has been shipped, but also about an estimated. Delivery time. It’s good to include tracking numbers and links , and you can also promote additional products, a subscription, or links to valuable content.
- Delivery Notification: This is the message that informs the customer that the carrier successfully delivered the order.
- Follow-up message: This should be sent one week after the order is delivered. It is intended for the customer to express any problems or satisfaction with the purchased product. It also serves to encourage a review of the item or offer an incentive to make a follow-up purchase.