One of the most well-known commandments of marketing is “know your customer”. Contextual marketing: When designing their products and advertising, brands usually have their ideal customer in mind and can describe in detail their gender and age, where they live and what their tastes and hobbies are (Personal Buyer in Inbound Marketing). But contextual list of congo consumer email marketing takes us one step further: it is no longer just about knowing who our customer is , but also where they are, what they are doing and what they are going to do next .
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Contextual marketing is about combining data with context to deliver the right message at the right time. For example, suppose Martha searches Google for red prom dresses. She then goes to Facebook and sees an ad for such dresses, which she clicks on to check out the latest styles. The next day, Martha is out for a walk and her phone shows her the adaptation everything changes very quickly latest deals on red prom dresses at a nearby store. The chance that this ad will lead Martha to buy one of them is very high, thanks to the fact that the ad is in the right context and at the right time.
By showing the most interesting advertisements and products to the consumer, contextual marketing achieves :
Reduce consumer fatigue and rejection of ads
Eliminate less profitable ads, reducing advertising spend.
Increase the number of clicks on your ads.
Increase the number of conversions.
Contextual ads can be placed on many different channels: social media, search ads, video agent email list ads, websites, apps, and even outdoor advertising. The idea is that all channels are integrated and each user interaction allows us to learn even more about them and offer them increasingly better ads.
So, to introduce contextual marketing into your strategy, the first step is to have the right information . A good place to start is the “marketing cloud” created by SAP, Oracle, Salesforce and IBM . There you can find a system to collect information about your brand’s consumers, analyze the best optimization of ads and automate the entire work process.
In short, contextual marketing is a new way of looking at advertising based on the wealth of information we have at our disposal. To successfully use this tool, it is essential that marketing teams collaborate with IT experts to apply the scientific method to marketing and exploit the full potential of data. The result will be much more effective advertising and truly satisfied consumers.