We all know that good or bad marketing determines the success of a product. But have you ever What you didn wondered what the best definition of marketing . What are the essential elements for a strategy to be successful? Today I want to help you refresh these basic concepts by . What you didn telling you everything you didn’t know (and now you do) about the marketing mix and the 4Ps of marketing .
What is the marketing mix?
One definition of marketing that I like is “putting the right product in the right place at the right price at the right time .” Each of these points seems simple. But there is a lot of work behind it. And for the product to work, you need all of them to be in place. A single element out of place can be a disaster for your brand.
The marketing mix is a concept that we use to refer to the entire set of decisions that organizations must make to bring a product or service to market. There are different ways of classifying these decisions. The 4 Ps is probably the most well-known and useful, but there is also talk of the 7Ps (an expanded version of the same) or even the 4Cs (from the consumer’s point of view).
The 4Ps of Marketing
As we have just seen, the 4Ps are a simple formula for identifying . Working on the core elements of the ethiopia email list 150000 contact leads marketing mix . Although it is not new at all it was first proposed by EJ McCarthy back in the 1960s). It remains a highly advisable classification for quickly clarifying the core points of your marketing strategy. It is based on four different elements (whose names begin with P in English):
1# Product or service (Product)
The product or service is at the root of any marketing strategy, as it is the means through which the needs of the target audience are met: what can we offer them?
From a modern marketing perspective, it is preferable to define the product in terms of customer needs and motivations and the benefits it brings, rather than in terms of “objective” characteristics or attributes.
Within this P of marketing we must define the company’s product portfolio, what their life cycle is and how they differ from the 1000 mobile phone numbers competition. Image, brand, packaging and after-sales services also fall within this key element.
2# Point of sale or distribution (Place)
Distribution is responsible for defining and managing the channels for a product to reach consumers. Strategic marketing from offline to online: steps to digitalize your business points can range from an e-commerce site to a distribution chain with physical stores in several countries.