When it comes to spending your digital advertising budget, where is just as crucial as how much. To get the best results, you cocos islands keeling email list 150000 contact leads need to be where your target audience spends the most time. Want to know how? We’ve analyzed the latest IAB social media study to tell you the TOP 10 consumer activities on social media so you know where to place your advertising.
Top 10 activities of consumers on social
Chatting/messaging . This activity is carried out on social networks “quite or very frequently” by 79% of users. The chat platform par excellence, WhatsApp, does not accept advertising today. But as Berta Ventura has already explained in this blog , Facebook will soon incorporate the possibility of sending sponsored messages through its new accessibility tips you can apply to your website chatbot function. Don’t miss the opportunity!
Watching videos and music . Another top activity for consumers on social media, with 57% of users. Here, advertising opportunities include placing ads on YouTube and Spotify or even taking the plunge and creating your own branded video channel .
See what my contacts are up to
48% of internet users like gossip, so keeping up to date with their contacts’ news is one of their top activities. How can you integrate this into your digital marketing strategy? Through ads that are inserted naturally between these contents, such as Facebook timeline ads or Twitter ads.
Posting and uploading content is a “fairly or very frequent” activity for 36% of users. Create content that they 1000 mobile phone numbers can’t stop sharing and get people talking about your brand!
Follow influencers . The same percentage of users (36%) frequently follow their favourite “opinion leaders” on different topics. Have you already thought about your influencer marketing strategy?
For professional/study purposes . This is a top activity for 31% of consumers on social media. If your products are related to education or you are in B2B, you can surely come up with ideas to take advantage of it.
Comment on current events . 29% of users like to follow the news, and the star platform here is undoubtedly Twitter. Take advantage of it with your promoted tweets!
Playing online. This activity is the top choice for 26% of users. It’s clear that we like to play, so don’t miss any opportunity to “gamify” your brand experience and engage your target audience.
Becoming a fan/following a brand. 23% of respondents (more than one in five!) frequently follow brands on social media. This is undoubtedly an excellent opportunity to talk to them and build loyalty.
Participate in contests. Finally, another 23% love to join contests. This is one of the most effective strategies to generate buzz around your brand, so don’t forget about it in your marketing plans.
What online advertising strategies do you find most effective? Feel free to leave us a comment!