It’s official: mobile phones have permanently changed our consumption habits.
In just a few years, smartphones have become our favorite device for reading the news. Communicating, socializing, surfing the Internet, shopping, monitoring our sports and much more.
All of this makes mobile phones a fantastic place to sneak into usa email list 30 million contact leads the pockets and of your audience. But because they’re so personal, it’s easy to screw up.
To prevent this from happening to you. Today I want to tell you about the 5 most disastrous mistakes in app marketing.
5 big mistakes in app marketing
1# Make stripped-down versions of your desktop experience
Many brands try to squeeze their entire desktop experience onto a mobile screen… and of course, fail.
The result is often cluttered, visually unsightly and non-functional.
To top it off, data entry takes much longer on mobile devices. So if you set the same tips to increase traffic with instagram requirements as on desktop, users are likely to get bored in the process.
Mobile phones and computers are very different devices, and the opportunities they offer are also different . The small screen of mobile phones is not an obstacle, but rather a help to focus on what is essential.
And you should not forget that mobile phones offer all kinds of possibilities related to geolocation.
My recommendation: simplify your users’ lives by focusing on what really matters.
Try keeping the options to a minimum and then ask your users if they miss any of the features on the desktop version.
You’ll be surprised how well they manage without them.
2# Launching an app without a marketing plan
Yes, we all know the impressive download numbers of Google Play and the App Store… but that doesn’t mean your app will succeed just by being on them.
You need to have a good app marketing plan that takes advantage of the america email list resources you already have to get downloads of your app.
For starters, when users visit your website , it should be clear to them that you have a mobile-optimized app that they can download.