They say to err is human, and community managers clearly are.
Managing a brand on social media has its risks, for example, the risk of making a mistake and having thousands of people see it.
Autocorrect errors, confusion between accounts, inexplicable outbursts… The 10 blunders here are 10 epic blunders by community managers on Twitter .
10 big mistakes by CM on Twitter
1) Mr Brown and the unfaithful community
Mr Brown is a Colombian candy company whose community list of lesotho consumer email manager apparently had a very demanding personal life.
So much so that in July 2013 the account published the following message: “Let’s meet today please, my girlfriend is on duty, I miss you so much, darling.”
The revealing tweet quickly received thousands of retweets.
The most shocking thing about this case is that 3 years later, the tweet is still publicly accessible on his account. We don’t know what happened to the community member, his girlfriend or his alleged lover.
Top 10 Twitter Community Managers’ Mistakes Mr Brown
2) Volkswagen Mexico and the community that got up on the wrong foot
As I said, community managers are also human beings.
They have friends and hobbies, they fall in love, they are unfaithful and, like everyone, they have very silly days from time to time.
For example, the one in which the community manager of Volkswagen Mexico published this fascinating tweet.
The 10 mistakes of Community Managers on Twitter volkswagen
3) Media Market and Andalusia
The Media Markt community manager in 2014 was a bit… special.
He once stunned his followers by posting three tweets in a row professing his devotion to the experimental hardcore band Fugazi.
But without a doubt, his star blunder was the day he managed to offend america email list half of Andalusia by wishing them good morning… at 4:55 in the afternoon.
Error in the tweet’s programming time or genuine malice?
The 10 mistakes made by Community Managers in Twitter media market
4) The Spanish Navy and its “xati”
Where Mr. Brown’s community manager undoubtedly had to give his girlfriend a adaptation everything changes very quickly few explanations, the man from the Spanish Navy couldn’t contain his desire to see his “xati”, cute emoticons included.