I understand reading as a powerful weapon for anyone to improve in the field they set out to do.
CMOs must become excellent business people, but also good leaders.
A good marketing leader is one who guides his team. The 10 books toward a vision or achievement of list of gibraltar consumer email common goals ; through trust and commitment.
Do you want to be like this? Then commit yourself every day. Build knowledge and let each member forge their own path within the company. But always within the framework of a common consensus and continuous two-way communication.
Whether you already apply a successful leadership style or are on your way to doing so, I invite you to read these 10 books and so should the rest of your team.
10 books for marketing directors
The 10 books every CMO should read to lead in marketing
Constant learning is the best tool to improve yourself, become a good leader, improve as a person and keep your mind young throughout your life.
This way, your marketing team will be able to meet the set goals, ensure that america email the KPIs are positive, that the professionals who work with you are motivated by seeing that they are going in the right direction, and that the customer experience and results are the best.
These are the 10 books I recommend any CMO read to successfully lead marketing
1# Uncommon Service, by Frances Frei and Anne Morriss
This book teaches you how to win by understanding that the customer must be at the heart of the company.
Why? Many organizations today still treat service delivery as a lower priority within their 8 keys to improving your website’s seo positioning operations, and it only becomes important when a customer complains and the “customer service” department steps in.
In Uncommon Service , Anne Morriss and Frances Frei show how, in a volatile economy where many rules have become obsolete, service must become a competitive weapon, not a damage control function.