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relate and influence a specific audience through the functionalities of mobile devices, such as cell phones, tablets and other mobile devices.
Lucas Gabriel
Apr 6, 21 | 9 min read
mobile marketing
Reading time: 7 minutes
Mobile phones are almost an extension of our own body. That’s why investing in marketing strategies that target mobile is essential for any business.
This is because the number of smartphone users is growing every day and more and more people are using their mobile devices as their primary source of Internet access.
Something that has been further intensifi by the pandemic, as there was a 25% increase in mobile data traffic in Latin America . In fact, it is expect that in 2022 there will be 15 million mobile connections and in 2025 this number will exce 400 million subscribers.
Given these impressive numbers, we have no doubts: Investing in mobile marketing is essential for the success of any company today.
But do you know what mobile marketing is?
Don’t worry, we’ll help you understand more about the topic
in this Mobile Marketing is a strategy that seeks to interact, relate and influence a specific audience through the functionalities of mobile devices, such as cell phones, tablets and other mobile devices.
Investing in Mobile Marketing can be a good alternative for any company that wants to stand out in the market, as it can offer several advantages.
What are the advantages of investing in Mobile Marketing?
The number of smartphone users is growing every list of st. pierre and miquelon consumer email year and many people even have more than one device for personal use.
And if this is not enough to convince you of the importance of Mobile Marketing, we made a list of the main advantages of investing in this strategy.
The number of mobile purchases is growing
The increase in the number of mobile devices on the market directly influences the number of purchases made through these devices.
The rise in smartphone purchases is not something new; a steady growth has been not since 2017. In the last quarter of that year, smartphone purchases grew by 51% compar to the same period of the previous year.
The expectation for the coming years is that this value
will continue to increase, considering that more and more people use mobile devices in their daily lives.
People are making purchases through mobile devices, so by not investing in mobile marketing your company will lose the opportunity to reach its audience and sell more.
Mobile Marketing allows you to segment ads according to the user’s location
One of the most common problems in a Digital Marketing strategy is segmentation by region.
This is very important for local businesses such as bars and restaurants, where the ideal is to attract users who are close to the commercial establishment.
Therefore, most of the mobile devices available on the market have GPS tracking, a feature that can be us in the creation of mobile marketing campaigns.
This feature will allow your business to display ads only
to users who are in a specific city or neighborhood, close to your business.
By doing so, you will only attract the public that how to improve your seo positioning experts say has the potential to become a client, saving on the development of your promotional campaigns and increasing the conversion rate.
Users are increasingly using more applications
As the number of smartphones has increas worldwide, the use of apps in the daily routine of their users has also grown. The good news is that many of these apps can be excellent business opportunities for your company.
Apps like Facebook , Snapchat and Instagram have become public favorites and are us daily to communicate or stay inform.
That’s why you can also use them to help your company build a close relationship with your customers and, in doing so, increase the visibility of your brand.
Apps like Foursquare allow bars and restaurants to be easily found by users using their location, making it possible to reach customers who would otherwise have no contact.
You can even use mobile games, such as Pokemon GO , in your marketing strategy , helping your company reach a larger number of people and, with that, increase your sales.
These apps should be us as a way for your company to aleart news stay present in your customers’ daily lives, leaving them just a click away from coming into contact with your brand.