Rock Content Writer
May 14, 21 | 7 min read
ABM lead generation
Reading time: 6 minutes
Account-based marketing , or ABM, is one of the most important strategies for a company today. Today, more than 94% of companies have an active ABM program.
If you don’t use it, you could be missing out on a huge amount of sales.
Marketing strategies have evolved over time. From classic door-to-door campaigns to email campaigns, both time and technology drive these changes.
What are some of the best and newest ways to increase
lead generation ? This question brings us to ABM strategies .
ABM is a sales strategy designed to help companies focus on high-potential accounts.
Unlike inbound marketing , with ABM, sales and marketing teams work together to create account-specific messages with strategic importance.
Knowing and implementing ABM strategies will allow us to reach our target audience with greater precision and reach.
Given the relevance of this trend, this article will address the following topics:
What is account-based marketing?
Why should you use ABM in your lead generation strategy?
How can you add account-based marketing to your lead generation efforts?
Read on to learn how to use ABM strategies to your advantage!
What is account-based marketing?
ABM is a marketing strategy that list of norfolk island consumer email focuses on creating highly personalized content for specific customers.
The strategies employed help address customer pain points and questions and introduce solutions.
When you approach the lead directly with answers and solutions to common problems, you develop relationships.
Ultimately, these conversations lead to long-lasting business relationships .
If you have companies you’ve worked with in the past, you have an established relationship. You’ve probably solved a crucial problem or addressed a particular need. This is the big goal of ABM.
It’s about personalizing messages, focusing on specific goals, and blowing a whistle to get attention.
A change in the way your marketing works, driven by ABM strategies, will reduce overall sales cycle time and result in higher ROI.
With ABM lead generation, content can be interactive , targeted, and designed to deepen the relationship with each potential customer.
Three different types of ABM are common:
the first , aimed at a conversation with a single organization;
The second one focuses on a few prospects, that is, campaigns for a broader audience with similar needs;
finally general campaigns designed to reach a broader range of companies.
Why should you use ABM in your lead generation strategy?
There are many reasons to implement AMB in your lead generation strategy.
On the one hand, ABM will help you gain and retain customers . If you can market in a way that instills trust in your product or service, you’ll be well on your way to achieving some of the benefits of ABM.
With the help of a well-crafted strategy, you can develop solid relationships with customers and leads, which will lead to multiple competitive and marketing advantages, such as:
ABM aligns your sales and marketing teams
In a typical company, the marketing team develops the leads. The sales team closes the deal.
With ABM lead generation, the sales product photography tricks for your online store team and marketing team work as one. Leads are developed and researched.
From there, solutions are created that work for the leads.
ABM can involve all departments of your business, fostering collaboration across the board.
Involve the product development team and the customer service team, for example.
The more integration, the better, as this helps tailor marketing strategies to individual customers, which means more offers and a unified marketing message.
ABM increases your sales
At first glance, ABM might seem counterintuitive. It costs more money. It uses more time and more resources.
However, the time and resources invested lead to better closing rates, larger deals and faster transactions.
In other words, increased marketing ROI , improved engagement, and a shorter sales cycle.
ABM outperforms traditional aleart news sales strategies. 60% of companies that used ABM for at least a year saw increased revenue .