Product Data Management is the business area that organizes and centralizes all product data. The system is gear toward facilitating product development by engineers, designers, and developers. In this article, you will understand the importance of PDM and how it contributes to marketing.
Camila Casarotto
May 19, 21 | 9 min read
product data management
Reading time: 8 minutes
Digital Marketing demands agility and precision. We ne to ensure that strategies respond quickly to the market and meet its demands, so there is no escape: we ne to work with data .
In this demanding scenario in which companies live in the digital age, Product Data Management (PDM) activities are essential for data-driven product management.
This company function is responsible for collecting
data on product development and generating information and knowlge to guide the work of the company’s teams and strategies. Therefore, day-to-day decisions and activities become more agile and inform.
Now you will have a better understanding of what product data management is and how this area can help your company create better products and sell list of nauru consumer email more! Do you want to know how? Very simple: by studying the following topics :
What is PDM (Product Data Management)?
How important is data management in PDM?
What are the benefits of product data management?
How is product data us in marketing?
Keep reading!
What is PDM (Product Data Management)?
Product Data Management or PDM is the process of managing and sharing data about products and processes relat to their development.
Product Data Management is often also the name given to the professional or business area or software that enables this management, as in the following example.
This data is then us in product development and product lifecycle management (PLM), from conception, design, production, to obsolescence.
To do this, PDM functions are generally divid into two areas:
Product data management: deals with the control of the structure of the product and its parts, classification of components and documents.
Process management: Covers workflows such as product approval processes and design and engineering changes.
Although PDM was creat primarily for technical areas of product development, it is now also us in other departments, such as marketing, purchasing and sales.
By centralizing data on one platform, this system allows all teams to have access to accurate product information, which is useful when designing marketing campaigns or sales pitches, for example. You will understand how these areas use product data later on.
How important is data management in PDM?
We live in an era of accelerating pace of life and markets, which imposes the ne for digital transformation on companies. Those who want to remain competitive ne to improve their products, offering solutions faster and at a lower cost.
For this, data is strategic. It makes processes smarter
minimizes decision risks, and increases the chances of good performance in the market. That is why successful products are bas on data.
It is in this sense that data management is register your domain and get hosting important in PDM. Product Data Management activities and systems ensure the establishment of data-relat processes that serve to optimize and accelerate product development and workflows. In this way, it is possible to meet the increasingly demanding demands of the market.
Consider the scenario of a company that does not organize and centralize product-relat data and processes in automat systems. Various different teams and professionals store information in their own way, manually, in their own spreadsheets, with high possibilities for errors and disagreements.
This data chaos therefore results in excessive failures and produces a lot of rework in product development, leading to wast time and higher costs, while the team could be dicat to innovation and creating better solutions.
All this makes it very clear how important agent email list it is to have a PDM to improve internal processes and performance in the market.