Strategic storytelling: where business and stories meet — Campbell, Vogler and the classic Hero’s Journey

Giuseppe Caltabiano

Apr 28, 21 | 12 min read
strategic storytelling part 2
Reading time: 10 minutes
The first episode is here

In “The Hero with a Thousand Faces” (1949), Joseph Campbell, a professor of literature at Sarah Lawrence College, tells us his theory that all mythological narratives share the same basic structure.

He refers to this structure as the “monomyth” (all hero myths share the same framework or structure) or the same Hero’s Journey. Campbell sums it up by saying:

“A hero ventures from the everyday world into a region of supernatural wonders, encounters fabulous forces, and wins a decisive victory. The hero returns from this mysterious adventure with the power to bestow blessings on his fellow man.”

The Hero’s Journey is a common narrative archetype, or story template, that involves a hero going on an adventure, learning a lesson, winning a victory with that newfound knowledge, and then returning home transformed.

Campbell presents 17 total stages of the Hero’s Journey

structure. However, not all monomyths necessarily present all the stages or in the same order as Campbell described.

Her theory had a great influence, but we list of morocco consumer email must admit that it has a very poorly developed vision of gender and is focused on the masculine, which is why we will talk about Hero and not Heroine.

The day also includes Freudian elements, such as the confrontation with the father.

Campbell’s Hero’s Journey Model
The Hero’s Journey can be summarized in three essential stages:

The departure: the hero leaves the familiar world behind.
Initiation: The hero learns to navigate the unknown world.
The return: the hero returns to the familiar world.
Let’s explore the details of the three stages:

The Departure
The hero is living in the “ordinary world” when he receives a call for an adventure.

Usually the hero is unsure whether to follow this invitation, which is why this phase is known as “refusing the call.”

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However, the hero is later helped by a mentor figure

who gives him advice and convinces him to follow the calling.

Initiation
In the initiation section, the hero enters 8 marketing trends for 2021 the “special world”, where he begins to face a series of tasks until he reaches the climax of the story – the main obstacle or enemy.

Here, the hero puts into practice everything he has learned on his journey to overcome the obstacle.

Campbell talks about the hero getting some kind of reward for his troubles; this might be a physical token or an “elixir,” or just good old-fashioned wisdom (or both).

Return
Feeling ready to return to his world, the hero must now leave. Once back in the ordinary world, he undergoes a personal metamorphosis to realize how his adventure has changed him as a person.

Joseph Campbell’s Hero Journey
Joseph Campbell’s Hero’s Journey
The Hero’s Journey includes some psychological models borrowed from Jung and Freud. In fact, Campbell thought that the hero teaches us something agent email list about ourselves. Here are the 17 steps of the Hero’s Journey, as described by Campbell:

The game:

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