Discover how you can apply Artificial Intelligence to your agency’s advertising!
Raphael Pires
May 5, 21 | 6 min read
artificial intelligence advertising
Reading time: 4 minutes
When you hear Artificial Intelligence (AI) , do you imagine those futuristic scenes of robots dominating society and a fight between humans and machines, very typical of movies, such as “Terminator”? So, what do you think when you hear Artificial Intelligence in advertising?
Well, we know that today, Artificial Intelligence is already part of the daily life of many companies and, unlike a machine rebellion, this technology has been responsible for bringing impressive results and much more productivity .
Of course, in the advertising and communication sector, many agencies have also opt for this technology to differentiate themselves. Does it interest you?
Then read on!
What is Artificial Intelligence?
How has artificial intelligence been us in advertising?
Why use AI in advertising?
How do I apply AI to my agency?
What is Artificial Intelligence?
As its name suggests, Artificial Intelligence is a branch of computer science that is dicat to creating systems capable of simulating human cognitive list of martinique consumer email capacity, including some actions, such as reasoning, perceiving, understanding and making decisions.
While our traditional computer can only analyze a limit amount of data and make a single decision, the concept of AI manages to go further, suggesting new possibilities and even indicating the likelihood of those possibilities working or not.
And that’s not all. Systems that use AI are capable of performing differentiat actions, just like those a human would do, such as talking to their consumers, analyzing a large amount of data and cross-referencing information from other databases and even learning from that information.
How has artificial intelligence been us in advertising?
The communications industry is one of those that has benefit the most from AI systems, and you have probably us some of these solutions without even realizing it.
Chatbots, for example, are increasingly present
on websites and even in applications, simulating a real person and offering technical support, resolving queries and various assistance in SAC systems.
Discover other very interesting applications.
RankBrain
It is a tool creat by Google that uses it is also worth remembering that the phenomenon of influencers AI to understand what users are trying to find in their searches. In addition, this tool is able to translate content that Google has never had contact with before, producing searches with results that are closer to and more in line with users’ desires.
Banners with variable images
A standard, fix banner on the web is no longer an interesting option in the many Digital Marketing strategies . Therefore, AI has been us to understand the desires of those who visit the site in question and to change the image to satisfy those desires.
For example, those searching for pet food agent email list may see an ad with a picture of a dog, while a student may see a banner promoting notebooks.