More and more companies are choosing to include interactive content in their online marketing strategies, especially in Sales Enablement or sales training, where it can contribute a lot to collecting relevant information for sales teams.
Raissa Serique
May 13, 21 | 8 min read
Interactive content and sales enablement
Reading time: 7 minutes
Interactive content is a great way to enrich a company’s sales enablement side, as it can result in increased sales and better training for sales teams . Despite all the growth potential that the marriage between these two areas can bring to businesses, it is still rare to see the union between interactive content and sales enablement being repeated.
Even in Content Marketing and Digital Marketing strategies , where they are already used appropriately, interactivity is only now beginning to be seen as essential for the creation of content aimed at customers.
That’s why, in this article, we’ll show you 3 ways to use interactive content in sales training to both win and retain more customers. Below, we’ll cover the following points:
Interactive content is a type of content with abundant elements of interactivity that involve the buyer persona so that they find the most personal answer possible and, in this way, obtain a good solution to their problem.
The main intention of interactive content
is to attract the audience’s attention and entertain them, as well as to be closer to the public.
This is because today, with the digital transformation and the arrival of new applications, social networks and other native content, the fight for people’s full attention is great and the trend is that it will become increasingly complex to attract it efficiently.
The amount of information released on list of liberiva consumer email the Internet increases exponentially, but people’s time during the day remains the same 24 hours.
To get an idea of how fierce the war for consumer attention is, according to a survey by News Cred , people spend an average of just 37 seconds on blog posts, which are a type of static content.
Static content is the opposite of interactive content, as the communication is ready and the audience receives it passively, without being able to interact.
In fact, the best way to get your audience’s attention is by stimulating engagement . For this reason, interactive content is taking up an increasingly important role in today’s marketing plans.
By providing more accurate data on customer behavior and thinking, interactive content can also be part of companies’ sales training.
What are the challenges of implementing sales training processes?
In the commercial sector of companies, the situation is not very different. The need to find ways to establish scalable and repeatable processes, helping the client to solve their needs, generated the creation of the sales training sector.
This sector is also responsible for aligning marketing and sales strategies, ensuring that the company uses the same language at all stages, in addition to working together to achieve the same objectives.
Sales enablement needs to be attentive to the sales process , seeking to research and implement new strategies (which may or may not come from Marketing) and tools that make it possible to improve conversions, thus optimizing customer satisfaction.
In addition to research and implementation, this includes ongoing training with sales teams, even using coaching techniques to get the best out of each member.
As it is not yet very common in Latin America, we do not yet have research to show the performance of sales teams under the command of sales training.
However, a survey conducted by North American
Demand Metric showed that 75% of companies surveyed said sales training helped sales, ranging from moderate to significant.
In the same research, 88% of companies 10 free fonts to use on your website that had been in the sector for some time already considered it to be very strategic for their business.
What is the importance of content production for the sales process?
The shortage of qualified professionals for sales training is also a common situation in companies. And this is another interesting reason to invest more in interactive content.
With them, it is possible to identify gaps that could be verified by the sales training sector, in case the company has not yet implemented it.
But together, marketing and sales can unlock new possibilities that have not yet been identified. Even with powerful interactive content, these agb directory possibilities can be endless.