LSI keywords are semantically link to the main keyword you are trying to rank for. In this post, learn about these types of keywords and determine if they can help you rank higher on Google.
Luis Herrera
May 13, 21 | 5 min read
Learn what LSI keywords are in SEO
Reading time: 4 minutes
Search engine technology has improv significantly over time and SEO has evolv along with it.
One major change is the way search engines use keywords to identify the main topic of a page.
This brings us to address the topic of LSI keywords in this post .
Have you heard about this topic before? If not, don’t worry! We’ll cover the most important aspects below:
What does LSI stand for?
What are LSI keywords?
How do LSI keywords relate to SEO?
According to Google, LSI keywords do not exist
The importance of using LSI keywords in your content
How to use LSI keywords for SEO
Conclusion: LSI keywords are real (sort of)
What does LSI stand for?
LSI stands for “Latent Semantic Indexing ” and is us to
The term originat before the Internet became what it is today. In the 1980s, LSI was a computer program design to learn a variety of synonyms and relat words bas on context.
It was us to classify documents, filter spam, grade essays, and summarize texts.
LSI programs were us to compare terms and determine whether they were relat or not, bas on the number of times the term was us in the content.
There are many words or expressions list of lesotho consumer email that can mean more than one thing. For example, the word “jaguar” can mean an animal, a car, or a sports team.
If the rest of the text is about cars, “jaguar” in this context likely refers to a car.
What are LSI keywords?
LSI keywords are search terms you can use that are relat to the main keyword you are trying to rank for.
They add context and support your content to make it easier for readers and search engines to understand the topic of your content page.
They could be synonyms, but many are simply connect in some way to the target keyword.
If a post on your blog is about digital marketing , for example, LSI keywords could be:
leads ,
SEO,
social networks ,
customer journey ,
conversions ,
and content marketing .
How do LSI keywords relate to SEO?
In the early days of SEO, search engines were able to figure out the topic of a page bas entirely on the keywords found on the page.
If the content had the word “jaguar” over and over again, search engines understood that the content was about jaguars.
A common practice was to create posts repeating the keyword numerous times, which is usually call Keyword Stuffing.
This made a page’s keywords clearly visible to the rudimentary search engine technology available at the time.
But how are things going now?
Repeating keywords in your content is call “keyword stuffing,” a black hat practice that Google discourages.
Today, instead of looking for a keyword in a post, search engines try to understand the overall topic of a page. They can judge keywords through context.
Following this logic, it’s easy to assume that if you want your content to rank well, you ne to worry about including plenty of LSI keywords in it.
TRUE?
According to Google, LSI keywords do not exist
Here’s the thing.
We are not sure about their existence and it is very likely that the largest search engine in the world does not recognize LSI keywords.
John Mueller, Google’s senior webmaster trends analyst, confirm this publicly:
John Mueller tweet: “There’s no such thing as LSI keywords. Anyone who’s telling you otherwise is mistaken, sorry.
The truth is that LSI is an old technology, especially when compar to a world fill with constant advances in artificial intelligence and natural language processing .
LSI was creat to evaluate static move your site without losing positioning content in the 1980s and it is difficult to see its application on the Internet with so many constant changes.
So, should we completely ignore LSI keywords?
The importance of using LSI keywords in your content
Google may not believe in LSI keywords, but it is still trying to understand how words in a piece of content connect.
The search engine will “read” your content because it nes to understand the topic of a page in order to answer people’s questions, which means the words you choose do matter.
Whether you call them LSI keywords or agb directory not, relat keywords can improve your website’s SEO by helping Google