If you are a digital marketer, you should be prepared to answer this question: what is your ROI on Twitter? Many companies have a more or less active presence on this network, but not all of them know how it contributes to their overall marketing objectives: reaching new customers, increasing content engagement, promoting products and services, developing stable relationships with customers and, of course, generating more leads and sales.
To be successful in digital marketing, the first thing you need to know is what your Twitter KPIs are. KPIs are the key metrics you need to monitor to know if your Twitter efforts are being successful and when and how you need to adjust your strategy to get the best results. So that Twitter marketing faroe islands email list 100000 contact leads has no secrets for you, today I want to tell you 7 examples of KPIs to measure ROI on Twitter.
Related article: “What can Twitter advertising do for you? Improve results, ROI and success stories.”
7 KPIs to measure your ROI on Twitter
7 KPIs to measure your ROI on Twitter
Number of followers . Simple, right? This KPI is simply the number of unique users more interactive content following your brand. We recommend keeping an eye on both yours and your competitors. Over time, you can create a growth graph and relate different events and posts to growth spikes. Don’t forget to also keep an eye on your unfollows (if there are a lot of them all of a sudden, you may have made a mistake) and take a look at the quality of your followers: sometimes one influencer is worth more than two dozen users who never post.
Followers to Following Ratio
Pull out your calculator and divide the number of a complete list of unit phone numbers unique users following you by the number of users you follow. While there’s no magic formula, try to avoid following many more accounts than follow you, as it gives off an unprofessional image. And as always, keep an eye on your competition to see how they’re doing.
Retweets . Our recommendation is to keep an eye on both the average number of retweets per tweet and which tweets are generating the most retweets (what a mouthful!). If there is a particular type of content or topic that is particularly good at generating retweets, take advantage of it!
Connections, replies and mentions (. As with retweets, this KPI gives you an idea of the level of engagement with your brand. What type of content generates the most responses? Are users engaging with you more as you develop your Twitter presence, or are they losing interest?
Brand mentions . On Twitter, it’s not just what’s happening on your account that counts. You should also keep an eye on other people’s conversations. Use specific tools to see how often your brand, products and services are mentioned on Twitter. As always, don’t forget to compare yourself with your closest competitors.
URL mentions . Same as above, but with your website URLs. Try to relate the number of mentions and visits to your site.
URL click-through rate . Measuring this KPI requires a little extra effort, but it’s worth it. Some URL shorteners include tracking codes that will let you know the ratio of users who see the tweet with the link and users who click on it. Use this for both your regular tweets and for the link to your website in your Twitter bio.