Pharmaceutical marketing presents unique challenges due to its strict regulation, but more and more companies are opting for digitalization. And within this market, apps play a crucial role.
The healthcare sector is one of those with the greatest opportunities to influence our daily lives; after all, as our grandmothers say, “health is the most important thing.”
One of the most interesting things that pharmaceutical marketing can offer is tools that empower users to take care of their own health by monitoring key indicators, treatments and factors such as diet or physical activity.
The app format is particularly suitable for this type of monitoring, which explains the boom in recent years around mobile health or “mhealth”.
Within the health app market, there are different players with different interests and goals.
Understanding them is essential to be able to carry out strategies for developing and promoting health apps.
Therefore, in this article you will be able to learn about the 6 stakeholders that will shape the app market in the healthcare sector .
All data are from the mHealth App Developer Economics 2014 study
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The 6 stakeholders that will shape the app market in the healthcare
1) Health sector
This category includes pharmaceutical companies, hospitals, insurance and medical technology companies .
Despite the importance of their players, they only represent 3.4% of companies developing mobile health applications.
2) Application experts
This category is mainly made up of small companies, with between 3 and 10 employees, dedicated to the creation of mobile applications .
They make up 14% of the players in this market.
The main goal of app experts is to tap into the huge potential of this sector by using their frozen or translucent effect knowledge of mobile design and development; they have a relatively small number of medical experts, but they know everything about the world of apps.
As in the previous case, this category is mainly made up of companies with america email 3 and 10 employees.