Selling is no longer what it used to be. In the last ten years, digital marketing has turned our way of understanding business upside down. And faced with this, there is only one possible response: adapt or die!
Even if you are the most modern of digital marketers, letting go of old ideas is not always easy. Every now and then, it is uruguay email list 501744 contact leads good to do a thorough review of our methods. And to help you reflect, today I am going to tell you about 10 changes in the digital age in sales methods.
The 10 changes of the digital era in sales methods
1) From outbound to inbound
In the new digital age, sales methods are no longer about chasing people. Instead of “going out hunting,” savvy brands are “fishing” for customers by offering them all kinds of engaging content.
The inbound marketing process begins by getting a user to give you their contact details america email list in exchange for something valuable to them (a webinar, an ebook, a tutorial…). In this way, they become a lead that you can nurture to warm them up. When they are ready to buy, and only then, will it be time for the sales team to take action.
2) Long live virality
With the new era of digital communication, a phenomenon has emerged that was almost product photography tricks for your online store completely unknown until then: viral marketing . Viral marketing uses its techniques in search of a holy grail: that video, interactive content or article that spreads like a virus thanks to the users themselves who share it.
The history of the internet in recent years is full of viral phenomena, from Kony 2012 to Gangham Style and the famous Oreo tweet. But with great power comes great responsibility, and your online blunders can also go viral at lightning speed.
3) Your reputation is no longer (just) in your hands
Gone are the days when brands controlled where people talked about them and what they said. In the digital age, any consumer can express themselves publicly with as wide an audience as they can attract.
Trying to control what they say will not only be futile, but can end up degenerating into a reputation crisis of biblical proportions. My advice: be as transparent as possible and you will save yourself a lot of trouble.